5 Strategies for Business Growth as the Economy Begins to Open Back Up Again

5 Strategies for Business Growth as the Economy Begins to Open Back Up Again

The COVID19 pandemic has had a drastic impact on every industry. The retail industry was among those hit the hardest. As venturing outside quite literally became the difference between life and death, retail outlets were forced to shut down as governments across the globe struggled to get a grip on the virus.   Even businesses that had a robust online presence before the pandemic hit struggled. As millions of people lost their jobs and faced economic uncertainty, they significantly cut back on personal spending in an effort to weather the storm.   Small businesses were particularly at a disadvantage. A study conducted by MIT found that small business revenue in the United States dropped by almost 40% in March 2020 compared to a year earlier.   These economic considerations ultimately forced governments to try and strike a balance between the urgent need to support businesses and the public health measures required to control the spread.   A year later, things are finally looking up. Multiple COVID vaccines have been approved by regulators and millions of people, particularly those extremely vulnerable, have already received the jabs. Economic experts are now of the view that rapidly vaccinating the population is key for a return to a more “normal” economy.   This is echoed by health professionals including Dr. Anthony Fauci, the United States’ leading authority on infectious diseases who believes that the early stages of herd immunity can be achieved by late spring or the summer if the vaccination drive continues at pace.   The post-COVID business environment is going to be a lot different. Businesses will need to adapt to...
Let Customer Reviews Do the Work For You

Let Customer Reviews Do the Work For You

When you’re planning a meal out for a special birthday or anniversary, how do you decide where to eat? You might go with an old favorite that you know you can rely on. But if you want to try something new, you’ll probably seek a recommendation.   This recommendation could come from a friend or family member. But if you’re like most people, you’ll also check the restaurant’s online reviews. In fact, 97% of consumers say they read reviews for local businesses.   Leaving your testimonials and client feedback on review aggregators like Yelp makes them a passive resource. The customer has to search for the information. And if you don’t have a brick and mortar location, you may not be on any of those sites to begin with.   That’s why you need a robust customer review strategy that brings your reviews to your own turf. Put them to work in your marketing efforts and let potential customers hear from people they trust — their peers. Customer Reviews on Your Website   The most obvious place to include your existing customer reviews is on your website. Major companies like Amazon and Target know how eager we are to hear about other customer experiences. That’s why they put reviews right at the bottom of each product page.   Your web developer can help you add a review integration, allowing your customers to share their reviews directly to your site.   For service-based businesses without product pages, you may need to add reviews and testimonials manually. Don’t make the mistake of gathering them all in one “Reviews” page that users...
Fresh Social Media Marketing Ideas for 2021

Fresh Social Media Marketing Ideas for 2021

Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level. Fortunately, there are still lots of things you can do to “level up” your social media marketing. Here are some suggestions to help you stay ahead of the pack in 2021.   Poll Your Followers   Facebook, Twitter, and Instagram all allow users to create polls for the followers to respond to. In most cases, we’re talking simple polls with just two or three potential responses. That said, even a simple poll can be useful as a way to collect information from your followers. Because polls are interactive, they encourage engagement. In many cases, respondents won’t even need to leave their feed. They can respond by clicking their choice. If you want to take it to the next step, you can try using a poll as a quick form of split testing. Include links to two different versions of your landing page or home page and ask people to vote on their favorite. Engage in Social Listening You’ve probably seen at least one brand make a critical mistake on social media by responding in a tone-deaf way to something in the news. Does that mean you should never respond to anything topical? No – but it does mean you need to be careful. The best way to avoid missteps is to engage in social listening. Before you post, scroll through relevant hashtags, and...
Optimize Your Outdated Content for Higher Search Rankings

Optimize Your Outdated Content for Higher Search Rankings

Being a content creator can feel like the Indy 500. The gas pedal is on the floor, but it’s just left turn after left turn. And every time you lift your head and look around, you’re on the same oval track, unable to punch through the pack of cars keeping pace around you.   In the world of content creation, that unending oval track is the hunt for higher Google rankings. It’s maddening to feel like you’ve done everything right, but still find yourself unable to punch through to the top three spots on the search engine results.   Today, we’re going to talk about how you can optimize your old content to improve your SEO and get onto that racetrack’s podium. What Content Should You Update? “All of it” is definitely not the answer. You don’t have time for that.   Instead, look for content that is already ranking for a good keyword on the first page of search results — but not in the top three positions.   It may seem counterintuitive to focus on content that is already doing well, rather than on a blog post on page two or three. Here’s why it’s not. The jump in clicks that you’ll see by moving from position five to position three is significantly higher than the jump you’d see by moving from page three to page two.   The average click-through-rate (CTR) for a result in position one in search results is 34.2%. In position four, it’s 8.1%. By time you get to the second page of results, CTR is under 2%.   By getting from position...
12 Ways to Grow Your Online Sales

12 Ways to Grow Your Online Sales

If there is one thing that the pandemic clearly proved, it’s that every business should have the ability to take online orders. Customers are shopping online more now than ever before, and there is no sign that the trend will slow down even as the pandemic does.   Whether you are selling exclusively to local customers, or you’re ready to expand your reach to customers around the globe, now is the time to grow your online sales. Here are 12 strategies to get it done. Write Optimized Product Descriptions   Take another look at your product descriptions, even if you are already confident in them. You want to make sure that they clearly convey why customers need your products.   If you are savvy, you may also want to include some important keywords in the descriptions, as this will make your items easier to find. Take Great Product Photos   While you evaluate your product descriptions, look at the photos as well. You want clear photos that make it easy to see your product and any details that customers may want to know.   Your images should feature your actual product and have thumbnails. For even better results, include both photos and videos. Make Landing Pages   You want to start incorporating SEO strategies into your website to help boost your rankings on search engines. A convenient and useful way to do this is via landing pages.   You can make landing pages for categories of products, subscriptions, or any other goal you have. Just be sure that your landing page is consistent with the keywords and search intent...