The Best Type of Content To Create To Stand Out In Today’s Saturated Market

The Best Type of Content To Create To Stand Out In Today’s Saturated Market

Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience. That’s why it’s critical to keep in touch with which content formats are currently getting the highest engagement so you can put your effort into creating content that will get and hold attention. Here’s what you should be producing now! Long-form video Here are some incredible stats about the state of video in today’s market: One-third of online activity is spent watching video. In 2019 it’s expected that internet video traffic will account for 80% of all consumer Internet traffic. 51% of marketing professionals worldwide name video as the type of content with the best ROI. Source: Wordstream While the far majority of videos being produced now are very short, long-form videos that take the time to educate and entertain more thoroughly get incredible engagement and create deep relationships with your audience. There are also more channels for distributing longer videos as well. Youtube still dominates of course, but Facebook Watch and IGTV have both become very powerful distribution channels as well. Video ‘stories’ On the opposite end of the spectrum from long-form videos are video ‘stories’. I’m referring to videos that are posted on the Instagram Story and Facebook Story channels. Stories are seeing incredible engagement and growth, and video is what works best. In fact, social video generates 12 times more shares than text and images combined. Source: Techcrunch And the great thing about Story videos is that they can be very informal and unedited. Simply turn your phone vertical and start...
5 Reasons Why You Should Publish Longer Content

5 Reasons Why You Should Publish Longer Content

In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits from your content marketing. Yes, producing 3000-4000 words for a post involves a lot of work – research, writing, editing – that may seem like overkill in an era of decreasing attention spans. But the reality is that long-form content has a lot of benefits that make the investment worth the effort. 5 reasons why you should publish long-form content Here are five reasons why you should still be creating long-form content for your business. 1.      Increased viewing time The amount of time a visitor spends on your site is an important metric for a variety of reasons, from increased engagement of your visitors to better quality and relevance scores in search engines and advertising platforms. Longer content can increase the average time on site – It takes about eight minutes for a person to read through an 1800-word long post. It can also increase the likelihood that readers will engage with other content of yours as well.  2.      Greater position of authority The ability to produce long content generally means that you have more information that can be useful for your readers, positioning you as an authority. Of course, it can’t simply be long for the sake of being long – it needs to be high-quality and demonstrate that you put in the effort to create content worthy of your reader’s time. 3.      Higher quality conversions Making your...
Instagram Is Starting To Hide Likes…Here’s Why That’s A Good Thing For Your Business

Instagram Is Starting To Hide Likes…Here’s Why That’s A Good Thing For Your Business

As was widely reported a short time ago with much fanfare, Instagram has started hiding likes as a test to see if doing so will make the app more enjoyable for users. The test started in Canada but has now been rolled out to six additional countries – Ireland, Italy, Japan, Brazil, Australia, and New Zealand. We Bet It’s Here To Stay Our bet is that this change isn’t temporary. There has been so much written about the negative toll that a focus on likes is having on people’s mental health, that we believe that Instagram has pretty much already made up their mind about this move. The fact that they rolled it out in seven major markets makes us confident in saying so as well. And we think this is a good thing for everyone, including your business. Here’s Why Hiding Likes Is Good For Your Business Here are three reasons why we think Instagram hiding like counts is good for your business: 1.   You’ll start tracking metrics that matter Likes are a false currency. You can’t take them to the bank, and you can’t pay your bills with them. So there is no great reason to make them the focus of your Instagram strategy. But that’s exactly what’s happened. It’s time to start tracking the metrics that actually matter, like reach, engagement, saves, 2.   You’ll start sharing content that’s more authentic Admit it, at one point or another, you’ve held back on something you wanted to post because you didn’t think the Instagram community would like it enough. Everyone that markets on Instagram have done that! But...
Four Tips for Rolling Out a Flexible Work Arrangement Policy at Your Business

Four Tips for Rolling Out a Flexible Work Arrangement Policy at Your Business

Considering the benefits of a more flexible work arrangement for employees of your company? We don’t blame you. We’re big believers that flexible work arrangements are the future of many (if not most) workplaces. And we aren’t alone…some pretty smart people agree! According to a recent Inc.com article: “…Bill Gates shared what he thinks is the most important perk companies can give the best employees: flexible work arrangements.” Also from the same article: “Now a new study from Harvard Business School says companies that let their employees “work from anywhere” and work whenever they want wind up with employees who are more loyal, more productive and cost less.” Why Does Flexibility Work? What are some of the reasons why the ability to work outside of the typical office environment is so popular and generates loyalty? Employees can choose to live in more affordable locations, which in turn boosts their real incomes; They can more easily take care of other personal needs, such as caring for children or elderly parents; Less time spent commuting; More flexibility to travel and set their own schedules Tips for a Successful Flexible Work Arrangement Rollout at Your Business 1.   Define very clear outcomes and measures of success When your team is dispersed to more locations and working on more flexible schedules, you’ll have less oversight of exactly how they do their daily work. The best way to make this work for both employer and employee is to have very clear outcome-based metrics that your employee’s performance will be measured against. After all, it’s the results of their work that you’re really after. 2.   Put...
How to Use Customers Reviews in Your Content Marketing

How to Use Customers Reviews in Your Content Marketing

Social proof is one of the most powerful tools you can use to market your business. Seeing the happiness and success of previous customers is a proven way to increase confidence, which ultimately leads to more people buying. According to eMarketer research, online reviews are by far the most trusted source of business information. In fact, 8 percent more people 18+ trust online reviews compared to their own friends, family and colleagues. But most businesses don’t have a proactive strategy for incorporating customer reviews in their marketing plan. If you’re one of them, we want to encourage you to change that! Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has an added bonus of rewarding customers for their praise, strengthening your relationship with them and encouraging others to follow in their footsteps. Your content becomes richer, and your brand name becomes more credible. That’s a win for you and your customers! Here are a handful of proven strategies you can put into action to incorporate customer reviews into your marketing strategy: Share like a pro When incorporating testimonials and feedback on your web pages, it’s important to follow best practices that respect both the person leaving the review and the prospect that will ultimately see it in your marketing. Be sure to use the following best practices to share like a pro: Take a second to re-read the third-party reviews site’s policy on sharing reviews. They may have limitations on how you use them. Always ask the reviewer for permission. Nothing hurts worse than having...