Any corporation that uses PPC ads will see a number of benefits. There is no question, though, that there are some cons as well. It is up to you to decide if the PPC is worth your time and effort or if you should join the firms who consistently avoid it.
Unintended Clicks Cost Money
The awesome thing about PPC ads is that you will only be charged if someone actually clicks on your ad. As a result, though, this can be a blessing as well as a curse. Even if the consumer fails to make a purchase after clicking your advertisement, your business will still pay.
Even worse, someone could inadvertently click the ad and you will still be charged. Many companies hate these odds, so they steer clear of PPC.
Takes Time for Benefits
In addition to the time necessary to set up a PPC ad account and create a good ad, it can also take a while before witnessing any results. On average, it can take 3-6 months before any results from PPC ads are seen. To some budding entrepreneurs, this is just too long to wait for results when paying good money.
Shoppers are Savvy to Ads
Ad blockers and DVR technology has shown that people don’t like getting advertised at. And even though a PPC ad will look related to what a person is searching for, customers are now too smart to be enticed by this trickery.
Online searchers are looking for value, and they feel they can find this more with organic searches. This is why some research has shown 94 percent of clicks on Google are on organic results and not advertisements.
There are a handful of benefits to using pay-per-click ads. As with most things in life, though,there are also cons. And thanks to the previously mentioned cons, many companies do not even bother with PPC advertising.