Tell a Narrative
Conduct Consumer Research
Before carrying out a great rebranding strategy, it is recommended to do a bit of customer research. Using analytics try and see what kind of clients you have currently and who you could bring in. Is it possible to draw in larger demographics than you have before? Maybe you already are bringing in new subsets of clients. Either way, understanding these clients will help you target your rebranding efforts towards them.
Build a Brand Story
People like stories, and this extends to the companies they do business with as well. Far too many budding entrepreneurs believe that simply having a superb product is enough. This is simply not the case. When making an attempt to rebrand a corporation, creating a brand story is a quick way to do so.
While the Jared-Subway association is not great now, the original rebranding worked amazingly. Subway created a brand story, and their revenues went from $3 billion to $11 billion because of it. In truth, creating a brand story is sometimes all a business needs to rebrand itself.
Look into Outside Help
It is sometimes hard for local business owners and their team members to be objective during a rebranding. This is because they are too close to the brand, and there may be aspects they have become accustomed to that need to change.
This issue can be overcome by simply hiring an expert for a consultation. This doesn’t have to be an ongoing thing. In fact, a couple of hours of a consultant’s advice can be invaluable. As is the case with most things in the business world, there is no need to go it alone.
Rebranding a company’s image can bring new life to the company. Regardless what your motivations may be, you will find that a well-planned rebranding can accomplish quite a lot.