Some local business owners fail to utilize Twitter effectively because posts must be made routinely to prove effective. There are not many budding entrepreneurs who can stay online all day to send out Tweets. Luckily, this is no longer necessary.
Apply Automated Posting Tools
Many local business owners avoid doing much with Twitter because of the necessary frequency of posts. After all, you cannot spend all day getting online and posting new content. Fortunately, you don’t need to.
With tools like Hootsuite, you can plan your posts well ahead of time. Never just post and forget them, though. Check your page occasionally and respond to any communication your content receives.
Direct Tweets To Industry Leaders
A typical Tweet that’s not intended for anyone will only be seen by your followers and those they share it with. That is why it is important to garner retweets from those with substantial followings. Tag industry leaders, local entrepreneurs and any big name that might be interested in a specific piece of content. You might even manage to go viral this way.
Share Content Multiple Times
The algorithms on Facebook discipline page owners who post the same content links regularly. This means that, if certain followers aren’t online when the post goes live, there is a pretty good chance they will never see it.
This isn’t the case on Twitter. The site seems to be aware that not everyone is on together. This means it is okay for you to post your new content a couple of times throughout the day. Really do not overdo it, but share at different points so you get more publicity.
While Twitter doesn’t possess all the benefits of Facebook, the site undoubtedly outshines the larger social media juggernaut in some areas. For this reason, it is recommended to put as much time into tweets as the world of Facebook.