Buzz Did It! 3 Marketing Tips from ‘Home Alone’
If you are currently old enough to drive a car, you have likely watched the ‘Home Alone’ franchise. There are various teachable moments in the movie that many of us have held onto. And although you could have missed it, some of these messages pertained to marketing. The movie’s creators likely didn’t focus on interjecting marketing lessons, but if you watch closely, there are several to be learned.
Never Be Reluctant of Change
When Kevin’s family realized he was home alone, they began doing everything in their power to get back to him. Making sure that the movie was not 30 minutes long, they ran into travel troubles along the way. Refusing to let this stop her, Kevin’s mom ended up traveling in a moving van just to get home. Change is important in life and marketing. If something isn’t working, do not be afraid to change course.
Social Media Interaction Is Critical
Before the Wet Bandits actually enter Kevin’s home, they stake out the house and are scared off by an allegedly upbeat party. We all know, though, that this was merely smoke and mirrors carried out by Kevin to give the appearance that people were inside.
Sad to say, far too many companies treat their social media pages the same way. Even though they are uploading wonderful content continually, they fail to acknowledge comments and posts on their page.
Remember that these are either clients or potential paying customers. Nearly 2/3 of Americans use social media, so if you want them to stay around, give more than just the appearance of a business that listens.
Cover All the Bases
You may be tempted to only market your business through one or two platforms. Maybe you have a website and email list, but no social media strategy. Just imagine if Kevin hadn’t covered all his bases when setting traps at every entryway and having backup plans available. Things would have went far differently. Keep this in mind if you ever consider ignoring certain marketing guidelines.
Hopefully it will be possible to enjoy ‘Home Alone’ from now on without constantly thinking about marketing. Even if you can’t, though, at least you might pick up a few extra ideas along the way.