The Best Type of Content To Create To Stand Out In Today’s Saturated Market

The Best Type of Content To Create To Stand Out In Today’s Saturated Market

Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience. That’s why it’s critical to keep in touch with which content formats are currently getting the highest engagement so you can put your effort into creating content that will get and hold attention. Here’s what you should be producing now! Long-form video Here are some incredible stats about the state of video in today’s market: 85% of US Internet Users Watch Online Videos 88% of People watch at least one video a week 6 Out of 10 People Prefer Online Video to TV People stay on pages with video nearly 3 times longer The average retenton rate for video is 52% across the board Over 500 Million People Watch Facebok Videos every Day 71% of B2B Marketers User Video 50% of People Research Products With Video Before Buying Source: Supplygem While the far majority of videos being produced now are very short, long-form videos that take the time to educate and entertain more thoroughly get incredible engagement and create deep relationships with your audience. There are also more channels for distributing longer videos as well. Youtube still dominates of course, but Facebook Watch and IGTV have both become very powerful distribution channels as well. Video ‘stories’ On the opposite end of the spectrum from long-form videos are video ‘stories’. I’m referring to videos that are posted on the Instagram Story and Facebook Story channels. Stories are seeing incredible engagement and growth, and video is what works best. In fact, social video generates 12 times...
5 Tools Every Small Business Should Use For Better Content Marketing

5 Tools Every Small Business Should Use For Better Content Marketing

Anyone who has worked for a small business knows that in order to be successful, especially in the beginning, you’ve got to wear a lot of hats. From answering phones to social media marketing, you’ve probably figured out how to do it all, and do it all well. But that doesn’t mean it’s all been a piece of cake. Luckily, though, cutting edge tech tools keep popping up with the sole purpose of making small businesses more competitive and efficient, so why not take advantage? We compiled a list of the top tech tools that will help you improve your Content Marketing game and make your life a little easier. SEMrush A major reason you’re doing content marketing is to show up in the search engines, and that’s where SEMrush can help! SEMrush is a comprehensive SEO tool that does everything from making you aware of backlinking opportunities to help you determine what keywords you need to incorporate to rank higher than your competitors on Google. SEMrush will also run an SEO audit on your site and help you find areas that need improvement. Price: After a 14-day free trial, SEMrush has several monthly pricing plans– ranging from $99.95 to $399.95– for you to choose from. You can also get a discount by purchasing the yearly subscription. Canva You want your content to look good! If you don’t have the budget for a design team, look into Canva. This graphic design software can help you create aesthetically pleasing branding and marketing tools. And the best news? You don’t need a graphic design degree to pull it off. Think of...
5 Simple Ways to Optimize Your Social Profiles to Generate More Leads & Customers

5 Simple Ways to Optimize Your Social Profiles to Generate More Leads & Customers

A robust social media following is fantastic — if it’s driving results. But if you have 100,000 social followers who will never buy anything from you, then you’re wasting a lot of time and not making any money. That’s why you should always be thinking about what you can do to bring more leads into your online social circle, and how you can turn those leads into paying customers. So I’m going to show you five simple steps you can take on your social media profiles to bring in more leads, and get more conversions. 1.   Link to a lead magnet A social media user that checks out your feed once and then disappears is no good to you. Even if they follow one of your social accounts, it’s very possible that the dreaded algorithms will hide your content from a large portion of your followers. But if you had an email address for that person, you’d be able to reach them anytime you want, building that relationship and encouraging them to work with you in the future. To get that valuable contact info, link to a freebie in your social bios. This could be an ebook, white paper, webinar — something that would be attractive to one of your future customers. And all they have to do to get it is hand over that email address. 2.   Use the right keywords Twitter, Facebook, and LinkedIn bios and posts are all searchable. So make sure to pepper in relevant keywords in your industry. To figure out the right keywords, you’ll have to do a little keyword research. Just like...