5 Reasons Why You Should Publish Longer Content

5 Reasons Why You Should Publish Longer Content

In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits from your content marketing. Yes, producing 3000-4000 words for a post involves a lot of work – research, writing, editing – that may seem like overkill in an era of decreasing attention spans. But the reality is that long-form content has a lot of benefits that make the investment worth the effort. 5 reasons why you should publish long-form content Here are five reasons why you should still be creating long-form content for your business. 1.      Increased viewing time The amount of time a visitor spends on your site is an important metric for a variety of reasons, from increased engagement of your visitors to better quality and relevance scores in search engines and advertising platforms. Longer content can increase the average time on site – It takes about eight minutes for a person to read through an 1800-word long post. It can also increase the likelihood that readers will engage with other content of yours as well.  2.      Greater position of authority The ability to produce long content generally means that you have more information that can be useful for your readers, positioning you as an authority. Of course, it can’t simply be long for the sake of being long – it needs to be high-quality and demonstrate that you put in the effort to create content worthy of your reader’s time. 3.      Higher quality conversions Making your...
Instagram Is Starting To Hide Likes…Here’s Why That’s A Good Thing For Your Business

Instagram Is Starting To Hide Likes…Here’s Why That’s A Good Thing For Your Business

As was widely reported a short time ago with much fanfare, Instagram has started hiding likes as a test to see if doing so will make the app more enjoyable for users. The test started in Canada but has now been rolled out to six additional countries – Ireland, Italy, Japan, Brazil, Australia, and New Zealand. We Bet It’s Here To Stay Our bet is that this change isn’t temporary. There has been so much written about the negative toll that a focus on likes is having on people’s mental health, that we believe that Instagram has pretty much already made up their mind about this move. The fact that they rolled it out in seven major markets makes us confident in saying so as well. And we think this is a good thing for everyone, including your business. Here’s Why Hiding Likes Is Good For Your Business Here are three reasons why we think Instagram hiding like counts is good for your business: 1.   You’ll start tracking metrics that matter Likes are a false currency. You can’t take them to the bank, and you can’t pay your bills with them. So there is no great reason to make them the focus of your Instagram strategy. But that’s exactly what’s happened. It’s time to start tracking the metrics that actually matter, like reach, engagement, saves, 2.   You’ll start sharing content that’s more authentic Admit it, at one point or another, you’ve held back on something you wanted to post because you didn’t think the Instagram community would like it enough. Everyone that markets on Instagram have done that! But...
Four Tips for Rolling Out a Flexible Work Arrangement Policy at Your Business

Four Tips for Rolling Out a Flexible Work Arrangement Policy at Your Business

Considering the benefits of a more flexible work arrangement for employees of your company? We don’t blame you. We’re big believers that flexible work arrangements are the future of many (if not most) workplaces. And we aren’t alone…some pretty smart people agree! According to a recent Inc.com article: “…Bill Gates shared what he thinks is the most important perk companies can give the best employees: flexible work arrangements.” Also from the same article: “Now a new study from Harvard Business School says companies that let their employees “work from anywhere” and work whenever they want wind up with employees who are more loyal, more productive and cost less.” Why Does Flexibility Work? What are some of the reasons why the ability to work outside of the typical office environment is so popular and generates loyalty? Employees can choose to live in more affordable locations, which in turn boosts their real incomes; They can more easily take care of other personal needs, such as caring for children or elderly parents; Less time spent commuting; More flexibility to travel and set their own schedules Tips for a Successful Flexible Work Arrangement Rollout at Your Business 1.   Define very clear outcomes and measures of success When your team is dispersed to more locations and working on more flexible schedules, you’ll have less oversight of exactly how they do their daily work. The best way to make this work for both employer and employee is to have very clear outcome-based metrics that your employee’s performance will be measured against. After all, it’s the results of their work that you’re really after. 2.   Put...