How to Use Customers Reviews in Your Content Marketing

How to Use Customers Reviews in Your Content Marketing

Social proof is one of the most powerful tools you can use to market your business. Seeing the happiness and success of previous customers is a proven way to increase confidence, which ultimately leads to more people buying. According to eMarketer research, online reviews are by far the most trusted source of business information. In fact, 8 percent more people 18+ trust online reviews compared to their own friends, family and colleagues. But most businesses don’t have a proactive strategy for incorporating customer reviews in their marketing plan. If you’re one of them, we want to encourage you to change that! Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has an added bonus of rewarding customers for their praise, strengthening your relationship with them and encouraging others to follow in their footsteps. Your content becomes richer, and your brand name becomes more credible. That’s a win for you and your customers! Here are a handful of proven strategies you can put into action to incorporate customer reviews into your marketing strategy: Share like a pro When incorporating testimonials and feedback on your web pages, it’s important to follow best practices that respect both the person leaving the review and the prospect that will ultimately see it in your marketing. Be sure to use the following best practices to share like a pro: Take a second to re-read the third-party reviews site’s policy on sharing reviews. They may have limitations on how you use them. Always ask the reviewer for permission. Nothing hurts worse than having...
6 Tips for Improving Engagement

6 Tips for Improving Engagement

For a small business, gaining steam on social media is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts you in a catch-22: you can’t get anyone to view your content until you get engagement, which requires views! Nevermind the fact that social media overwhelmingly prefers silly or opinionated content—two things that really don’t gel with the average business’s branding. Sure, you can gain thousands of shares by posting ridiculous cat videos, but there’s a slim chance all that attention will aid your business goals. Despite all these challenges, putting your business out there on social media isn’t just worth it; it’s necessary. According to research from Stone Temple, 63 percent of all web traffic in 2017 came from mobile devices. In the U.S., 87 percent of mobile internet time is spent in apps. What are the most common apps? Facebook, YouTube, Instagram and Snapchat, to name a few. Following this logic, people on the internet spend the majority of their time looking at social media apps on their phone. While Google Search is another top app—meaning SEO is also critical for businesses—social media is by far the most common way people discover content. Consider that two thirds of U.S. adults say they get their news from social media. Put simply: if you aren’t on social media, you will have an incredibly hard time gaining brand recognition for your business. You will also have a tough time getting attention for your laboriously crafted content. So how can you climb...