Soapbox for Creating Videos

Soapbox for Creating Videos

A simple browser extension makes it easy for salespeople to create videos for prospects. Videos are one of the most effective and powerful ways to communicate a message and add personalization to a salesperson’s follow up process. But creating videos can be a challenge for a lot of people and we certainly don’t want to bog down our salespeople with video editing and too much administration. We’d rather have them talking to prospects. Enter: Soapbox A new Chrome browser extension, called Soapbox, created by Wistia, allows anyone to create really nice looking videos that have an easy transition between screen shares, talking head videos, and split screen. Even if you’re not a video editor and even if you don’t have any real experience creating videos this app will work for you. It is designed, specifically, with salespeople in mind. Some of the features that salespeople will find very attractive about this service are that you can easily add branding and messages specific to your prospect or client to video thumbnails, and landing pages that are automatically created to go with your video. You can also easily edit the video without any video editing skills right within your browser. So you don’t have to download the video to any third-party application to do your editing. Features One of our favorite features is that as soon as you’re done with this video, it is immediately shareable via a link that’s generated by Soapbox. So as soon as you’re done, you can take that link and send it to your prospect or customer to immediately deliver your message. And because this was...
Four Different Ways You Can Create Targeted Local Ad Campaigns On Facebook

Four Different Ways You Can Create Targeted Local Ad Campaigns On Facebook

Facebook has become the most powerful advertising platform for small businesses. The combination of being able to reach people by their interests, social connections, pages that they’ve visited, as well as by their location makes them a very effective and powerful option for small businesses to reach new prospects and customers, and grow their attention and revenue. Facebook has four primary location targets available that allow you to create very powerful, local-focused ad campaigns. Facebook’s Help articles define them as the following: Reach everyone in this location You can ‘Reach everyone in this location’, which is the default option. This option allows you to reach people whose home or most recent location is within the selected area. You might want to advertise to large fairs or high-profile sporting events. For example, everyone in a particular location. Let us say, everyone in Florida. It will automatically advertise to everyone in Florida. People who live in this location   The second option is people who live in this location. This includes people whose home is within the selected area. You might want to advertise a retail business. For example, to people who live in a specific location, perhaps, a service like a real estate agent would want to advertise only to people that live in a certain location. People recently in this location People recently in this location, is the third option. With this option, you’re reaching people whose most recent location is within the selected area that you’re advertising to. You may want to advertise time-sensitive sales. For example, to people who are recently in the location that you choose,...
Audiences are the new list: Here’s what it means for your business

Audiences are the new list: Here’s what it means for your business

You no doubt heard over the years that you should build your list and that usually refers to building an email list. Having a good list of prospects and customers that you can email on a regular basis is one of the easiest, most affordable and most effective ways to increase sales and build your business. You should absolutely build your list. Though email marketing has become less effective due to the volume of email that’s now being sent, it’s still a very effective and important strategy for all businesses to take advantage of. However, as the title of this article suggests, audiences are now the new list. Audiences: The New List Here’s what we mean by audiences are the new list. Audiences are a reference to the collection of people that you can build inside of an advertising platform like Facebook, Instagram, Google Ad Network, and LinkedIn that have interacted with your ads or your content or your videos or your website. You can literally build a collection of people that you’ve had some sort of engagement. With your collection, you can then run ads to in the future. This is, of course, an incredibly effective way of advertising because you are advertising to people that you know you. You already have some sort of relationship with the people you are advertising to. That’s very similar to being able to send an email to somebody that is already subscribed to your list because they have some sort of relationship with you. How to build an Audience Here’s how to build audiences. Every ad network, or social media platform,...
3 Statistics That Show Why You Should Start a Podcast And The Easy Way To Launch One

3 Statistics That Show Why You Should Start a Podcast And The Easy Way To Launch One

You may not realize it yet, but your business should have a podcast! Podcasts as a powerful marketing tool The popularity of podcasts is exploding as is their influence on customer decisions. And there’s a good reason for that. Podcasts are convenient to listen to whether you are at home, driving your car, or at the gym. They are a perfect format for being able to communicate longer form content. Combine those factors and it means you can get and hold the attention of your audience for a long period of time, giving you the opportunity to influence the products and services they decide to buy. As marketing expert Gary Vaynerchuk said, “It all comes down to buying underpriced attention … underpriced attention is podcasting”. Podcast Statistics You Need to Know Check out these three stats and you’ll see just how important podcasts have become: One-third of Americans ages 25 to 54 listen to podcasts monthly (Infinite Dial) 62 million Americans listen to podcasts weekly, up 29% in one year. (Infinite Dial) Podcast fans listen to 40% more shows than last year! (Infinite Dial) And this infographic from Podcast Insights sheds some additional light on the podcast universe: But Will Podcasting Work For Your Business? That’s a very fair question. It seems like podcasts are naturally a fit for certain types of businesses, and perhaps not others. But we are continuously amazed at the podcasts that we see launching and having success. Even grocery stores (Trader Joe’s), banks (Umpqua Bank’s unconventional marketing includes a podcast about the taboos associated with money) and barber shops are getting in on the...
7 Instagram Story Features You Should Use To Create More Engagement With Your Prospects & Customers

7 Instagram Story Features You Should Use To Create More Engagement With Your Prospects & Customers

Social media marketing is all about engagement. The more engaged your audience is, the more distribution you get from the social networks, which helps your audience grow. It’s a virtuous circle that begins with engagement which is why we highly recommend that you use the following seven Instagram Story features in your marketing. Stories are a great way to increase interest, get more engagement, and collect feedback from your audience. Here are seven ways to capitalize on them at your business to create more engagement with your prospects and customers! Question Stickers Question Stickers let your audience ask you questions then you can choose which you’d like to answer. Your answers are then posted as another piece of content on your Story. Music Stickers Have you ever flipped through some fun, engaging Instagram Stories only to land on a row of images – no audio or video? They seem so boring! The last thing you want is for your marketing to be boring. If you’re adding an image to your Story, consider adding a Music Sticker as well. Remember, it’s all about engagement, and music is engaging! Share Feed Posts To Your Story Did you know that you can share the posts you see in your feed to your Story? This is an excellent way to recognize people that are tagging your account, get the attention of someone whose content you enjoy, or to repurpose your old posts as Story content. How to do it? Simple, just click the arrow in the red circle on the left image (SHARE button), then choose to create a story (circled in red...