How Big Should Your Content Marketing Budget Be? Use Our Planning Formula To Find Out

How Big Should Your Content Marketing Budget Be? Use Our Planning Formula To Find Out

Marketing Thought Leader Seth Godin has said that “Content marketing is all the marketing that’s left.” If you believe him, then your budget for content had better reflect the strategic role it has in your marketing plan. Nearly all businesses have at least some sort of funds allocated to content marketing. According to eMarketer, 84% of all businesses used digital content marketing in 2018. But how much should you expect to invest in the creation and promotion of content? There’s obviously no one-size-fits-all answer, but there are some benchmarks that can be referenced to use as guidelines. What Should Be Included In Your Content Marketing Budget? Your specific budget will be determined by your content marketing strategy and the specific content production and promotion required to execute that strategy. Will you focus entirely on blog posts, or require video production? Will you promote your content with paid ads, or focus on getting organic traffic to your content? These questions will be answered as you define your specific strategy, and will ultimately determine the specifics of your budget. But we’ve found that many business owners and marketers are unfamiliar with the amount of work that goes into content marketing. Let’s take a look at typical activities that go into executing a content marketing strategy that’s focused on written content: Strategy, Management, Evaluation — Someone will have to create your content plan, manage it, and measure performance. Whether it’s done by you or an agency, the investment should be accounted for. Writing — The costs of paying a writer to write the content for you. Editing — The costs of proofreading...
5 Things You Can Do Right Now To Get Better Results From Your Social Media

5 Things You Can Do Right Now To Get Better Results From Your Social Media

Not where you’d like to be with your social media presence? Don’t worry, you’re not alone – social media is a challenge (and perhaps even a mystery) for many businesses! The good news is that the pace of change in today’s marketing world means that it’s never too late to jump in and compete, no matter where you’re starting from today. Here are five things you can do right now to improve your social media presence and get better results from your social media efforts: Sharpen Your Strategy Simply posting content on social media isn’t enough. Before you can expect to make big gains in your social media results, you need to take a sharp look at your current strategy, and be realistic about what’s working and what’s not. Start, consider the following questions: Which social media platforms are you active on? Which social media platforms are relevant to your business goals? Which social media platforms are providing the most traffic and conversions? Which social media platforms are underperforming? What kind of content are you most effective at creating? What kind of content will most effectively accomplish our social media goals? Take a step back and really consider these questions. You may find that you’re wasting your efforts on platforms that don’t get results, you’re not using the platform’s features to the fullest, or you’re spreading yourself too thin. Don’t be afraid to change directions in your pursuit of your goals. Optimize Current Accounts Once you’ve decided on your social media platforms and strategy, you should consider how you can strengthen your presence by optimizing your accounts. To start,...
7 Entrepreneurs Every Business Owner Should Follow

7 Entrepreneurs Every Business Owner Should Follow

The path to growing a small business is never easy nor obvious. Sometimes we could all benefit from being able to get inside the head of a good mentor. Lucky for us, more and more of the smartest people in business and life are sharing their insights online in blogs and podcasts. Whereas a few decades ago you’d have to buy books and attend talks in person, now mind-blowingly great advice is just a few clicks away! We’ve compiled a list of 10 of the best entrepreneurs that every business owner should be following. Their content and vision will help you cut out bad habits, embrace change and adopt growth strategies that will have an impact. Tony Robbins Instagram: https://www.instagram.com/tonyrobbins/ He was once known as an infomercial motivational guru, but Tony Robbins has built a business empire that does several billion dollars each year in revenue, and his business training program is considered one of the best. Elon Musk Twitter: https://twitter.com/elonmusk How could you NOT follow the real-life Tony Stark? Elon Musk’s ambition and talent seem not to be constrained by the same rules of the universe that the rest of us our bound to follow. The Rock Instagram: https://www.instagram.com/therock/ Dwayne ‘The Rock’ Johnson’s career has reached levels that we don’t think anyone expected (highest paid on Hollywood?!) other than Johnson himself, whose belief in himself seems second only to his incredible attitude and work ethic. Mark Cuban Twitter: https://twitter.com/mcuban The billionaire owner of the Dallas Mavericks has entrepreneurship in his blood. He’s high-energy, opinionated, confident, and willing to put it all on the line. And always takes the...
3 Things You Can Do Immediately To Get Better Response From Your Content

3 Things You Can Do Immediately To Get Better Response From Your Content

Not getting the fast results you’re expecting from your content marketing efforts? Don’t worry, you’re not alone. We talk to a lot of business owners and marketers, and many of them share that they feel like their content is often falling on deaf ears. Here are five things you can to today to get more response from your content. Find a More Intriguing Topic No, we aren’t suggesting that you start creating content about something else entirely just because it’s a more popular topic. But we ARE saying that you should do your homework to find the most intriguing angle on the topic you are writing on to give it the best chance at really resonating with your audience. One way to do this is to look at currently trending stories related to your topic. One of our old marketing mentors said that we should always “try to speak to the conversation that’s already happening in their mind.” He meant that if you can find a way to relate your message to something they are already paying attention to and focused on, you’ll have a better chance at getting their attention for yourself. Your challenge is to find a trending topic that’s already getting a lot of attention, and then tie your message to that topic in a creative way that doesn’t seem too forced!How to find trending topics? One of our favorite tools is Buzzsumo, whose free version is powerful enough to add a ton of value. Go play with it a bit and we bet you’ll be impressed! Spice Up Your Headlines In many ways, the headline...