Is Your Company Blog Not Working? Here’s 5 Reasons Why

Is Your Company Blog Not Working? Here’s 5 Reasons Why

Content marketing and blogging have proven to be effective digital marketing methods. Done right, they can generate leads and convert people to the next stage of your marketing funnel. Yet, plenty of company blogs completely struggle to meet their content marketing goals. For one reason or another, they fail to find the right audience — or, for some, any audience at all. Other blogs earn plenty of traffic but lackluster conversion numbers. Still others have myriad issues of their own related to various mistakes in strategy, positioning, site design and more. To help you pinpoint where your issues may lie and how you can improve your blog performance, we have come up with five reasons why your current blog may not be working. These observations come from common company blog mistakes in the industry and how the top blogs fix them to find success. You Don’t Have Your Target Audience in Mind Before you write a new blog, you should always stop to check in with your audience goals. Namely: who is this blog for? Consider your ideal target audience based on who you think will help you succeed in your business goals. If, for instance, you are a B2B software company, you may assume that your audience has at least a small level of expertise in your line of work. But if you are a financial services provider to a typical consumer, then you are going to have to cover even the most basic concepts to ensure your audience can keep up. By the same token, you have to think about things your audience would be interested in...
The Best Digital Marketing New Year’s Resolutions for Crushing it in 2018

The Best Digital Marketing New Year’s Resolutions for Crushing it in 2018

Digital Marketing for 2018 After the last echoes of ringing in the New Year subside, everyone reflects on how to make 2018 better through their own actions. If you’re a digital marketer, this time marks the perfect opportunity to set ambitious goals and pledge to cut out bad habits. To help inspire you to do better in the New Year and meet success head on, here are our 5 top recommended digital marketing New Year’s resolutions for 2018. Make More Video We’ve hammered this point home plenty of times, but just to reiterate: video is the direction that the internet’s going. Cisco studies predict that 69% of total internet traffic over 2017 will have come from video views. By 2021, they expect that portion to increase to 82%. The reason for rising video consumption is simple: people love video! Better smartphones and cheaper data plans also give us the means to watch video anywhere at any time. Appetites for video content will keep on growing throughout 2018, and marketers for businesses of all sizes should be willing to help satisfy that demand. If they do, they will reap substantial rewards. 51% of marketers globally list video as the type of content that earns them the best return on investment. Video uploaded to social media also generates 1200% more shares than text or image posts combined! To take advantage of video in your digital marketing strategy, start by creating summary slideshow summaries of your most-popular blogs using tools like Rocketium or Adobe Spark. Or, go live with behind-the-scenes looks at your operations or Q&A sessions. Both of these low-cost options...