3 Marketing Tips from Home Alone

3 Marketing Tips from Home Alone

Buzz Did It! 3 Marketing Tips from ‘Home Alone’ If you are currently old enough to drive a car, you have likely watched the ‘Home Alone’ franchise. There are various teachable moments in the movie that many of us have held onto. And although you could have missed it, some of these messages pertained to marketing. The movie’s creators likely didn’t focus on interjecting marketing lessons, but if you watch closely, there are several to be learned. Never Be Reluctant of Change When Kevin’s family realized he was home alone, they began doing everything in their power to get back to him. Making sure that the movie was not 30 minutes long, they ran into travel troubles along the way. Refusing to let this stop her, Kevin’s mom ended up traveling in a moving van just to get home. Change is important in life and marketing. If something isn’t working, do not be afraid to change course. Social Media Interaction Is Critical Before the Wet Bandits actually enter Kevin’s home, they stake out the house and are scared off by an allegedly upbeat party. We all know, though, that this was merely smoke and mirrors carried out by Kevin to give the appearance that people were inside. Sad to say, far too many companies treat their social media pages the same way. Even though they are uploading wonderful content continually, they fail to acknowledge comments and posts on their page. Remember that these are either clients or potential paying customers. Nearly 2/3 of Americans use social media, so if you want them to stay around, give more than just...
How to Turn Clients into Brand Advocates

How to Turn Clients into Brand Advocates

How to Turn Clients into Brand Advocates If you are not using email marketing, you need to begin immediately, and to effectively accomplish this, you will have to ask for a bit of client information. By getting the right information, you will have a marketing tool that turns clients into brand advocates. Provide Social Media Marketing Offers It is rare that customers will realize that they are acting as brand advocates. Sure they identify this if they are wearing a branded t-shirt, but most advocacy isn’t this obvious. Providing a social media discount doesn’t fall into this category. Everyone who shares a post that promises a discount knows that they are simply getting the word out. If the incentive is a great one, though, they will do it with pride and without hesitation. Provide Reduced prices for Special Occasions Email marketing is an essential aspect of making loyal customers, and to do this, companies need to get a bit of information from their client base. Once you have this information, it can be used as a marketing tool. Someone have a birthday or anniversary coming up? Restaurants, entertainment companies and a variety of other businesses can offer a giveaway to the birthday girl or boy. When they come to celebrate, though, they will obviously bring friends along. This equates to more profit and the potential for new customers. Pay Clients to Market for You You obviously cannot put your customers on the payroll to recruit new customers. When this occurs, they would be employees. You can, nevertheless, set up a referral program. Let loyal clients know that, if someone...
3 Approaches to Grow Your Brand via Instagram

3 Approaches to Grow Your Brand via Instagram

3 Approaches to Grow Your Brand via Instagram Facebook is obviously the go-to platform for those who have a social media marketing strategy. This doesn’t mean, however, that other platforms won’t be as useful. Instagram, for instance, boasts 500 million users who upload 60 million photos everyday. Sadly, many budding entrepreneurs do not recognize the opportunity here. By utilizing the following recommendations, though, you can seriously build your brand via Instagram. Get Inventive with Images At its heart, Instagram is a social media site devoted to images. While you might get some interaction by posting images of products, though, you will need to be considerably more creative with posts to the site. FedEx, for instance, simply includes their delivery trucks into interesting or popular locales. This strategy obviously won’t work for every business. If you can upload creative images that are somehow linked to your company or industry, though, they are much more likely to get noticed and let people know what kind of brand you are. Keep Branding Dependable Across Platforms Different social media platforms will certainly need different strategies. A link share on Facebook, for example, wouldn’t really work out well on Instagram. One thing that should stay consistent across all platforms, though, is your branding. If possible, your Instagram user name needs to be the same as your names on other sites. Additionally, pick a profile image that represents your brand, even if it is just the logo, and stick with it. Communicate with Followers Most local business owners know that reaching followers on Facebook is vital. Far fewer recognize, however, that this is true on...
How Should Local Business Owners Utilize Facebook Live?

How Should Local Business Owners Utilize Facebook Live?

Facebook Live is a great tool and can be used in a few different ways to bring exposure and visibility to your business. ¬†Here are just a few ways you can use Facebook Live. Live Stream Events One of the most utilized Facebook Live techniques for businesses is broadcasting from live events. Everyone from former wrestler Jake ‘The Snake’ Roberts to the popular competition Tough Mudder has done this. Of course, this means you should have your business involved in local events. There are a variety of events you should be involved with, even if Facebook Live was not around, merely for coverage. If there is an individual event that acts as a enormous boost for the local economy, become a vendor. Furthermore, people are really into social responsibility these days. So if there is a local charity event, take part and stream on location. Hold a Contest Small business owners have long known the benefits of hosting contests on Facebook. Only one post promising a winner will be chosen will get shared by fans and soon-to-be customers alike. Why not use this same strategy for Facebook Live? Tell everyone that you will select a winner from the viewers who also comment, and if the incentive is a great one, you could very well get attention from across the country. Show Off Brand new Products It can be challenging to get the word out about new products. Fortunately, Facebook Live can accomplish this effortlessly. Have a plan before beginning, though, since you do not want to live stream looking like a deer in the headlights. The best part is...
Why Small Businesses Must Make Mobile Marketing a Priority

Why Small Businesses Must Make Mobile Marketing a Priority

If anything could make mobile marketing a priority to local businesses, it is the undeniable fact that, in 2014, the number of mobile internet users surpassed the number of computer users. For some budding entrepreneurs, though, this simply is not enough. There is no doubt that mobile marketing is essential, but the following three facts explain why you should be making it a top priority. Mobile Commerce is Taking Over Not that long ago, commerce was relegated to face-to-face, in person shopping. Once the internet became popular, however, commerce hit the World Wide Web. Now, however, people are spending more and more money via their mobile devices. In fact, one study found that 24.4 percent of e-commerce profit will be linked to mobile devices by 2018. Mobile marketing is the better way to tap into this. When people are ready to buy things via smartphone, your mobile marketing message is vital. Getting Personal with Clients Company owners are starting to focus on personalized marketing, and in reality, what could be more personal than speaking to consumers through their mobile devices? Almost everyone has a smart phone, and in most cases, they are carrying it at all times. With mobile marketing, one can market to consumers based on their proximity to a location. Mobile promotion is the best way to really get close to potential customers. Tune in to Google If you can’t think of a acceptable reason to prioritize mobile marketing, the fact that Google is demanding it should be ample. Having a great search ranking is important, but Google has decided to penalize sites that are not mobile...