The Business Fads That Will Get You Prepared For 2017

The Business Fads That Will Get You Prepared For 2017

Mobile Apps Broaden Their Reach Mobile Apps Are Busting Through Large corporations have long been on the app bandwagon. Local business owners, however, have been nervous about making the leap. Considering that many business owners felt they had little to offer in the way of an app, this was no real shock. New studies, though, have shown that half of small business owners will have their own app by 2017. While this still does not mean an app is vital for your organization, it may be time to start brainstorming ideas. EMV Payments Becoming the Standard EMV payments have already been the talk of every industry since 2015. You have likely seen these kinds of payments with terminals that require credit cards with chips to be inserted. While only 25 percent of debit cards were designed with this chip by February 2016, this number will continue to rise. By 2017, individuals will consider EMV the industry standard, and they will feel as if merchants who do not accept these payments are putting their financial information in jeopardy. Implement this change and then use it as a marketing point. Generation Y Hits the Scene For years, businesses have concentrated on Millennials due to the huge growth in the demographic. Those individuals, though, aren’t the youngest group you must cater to. Individuals in Generation Y are currently entering their 20s, so entrepreneurs must begin to focus on this cohort. Not altering marketing to bring in these new consumers could hurt your small business in 2017. Changes are never easy in the business world, but if your company has any hope of...
Proven Steps to Boosting Organic Click-through Rates

Proven Steps to Boosting Organic Click-through Rates

Local business owners have a range of options when it comes to marketing tactics. One well-liked option is pay-per-click ads. While these undoubtedly have a few benefits, most still do far better with organic search. As it so happens, 94 percent of all Google click-throughs go towards organic search results. Knowing this, it only seems sensible for you to center efforts on organic search results. Emphasis on Title Tags The title tag on your webpage is the first thing that an online searcher sees when your site comes up. This is why it must rapidly grab their attention and be readable. To do this, entrepreneurs should keep their titles below 65 characters, utilize industry-specific keywords and evoke emotion when it is read. In addition to catching the user’s attention, utilizing keywords will also develop a site’s search engine ranking. Tag Images Effectively While it may seem as if online search engine users won’t ever see a page’s images unless they click the page itself, increasing numbers of people are utilizing Google’s imagine search. In fact, someone could be searching only for an image, and if yours ranks high, there is a pretty good chance they will click onto your site. Boost your images’ visibility by including appropriate tags and keywords when uploading them. Have a substantial Content Marketing Strategy Business-to-business marketers who do well with content marketing devote over 40 percent of their advertising budget to the strategy. This shows just how crucial content marketing is to online and offline success, but utilizing the technique can also improve click-through rates. When you create appealing, useful and keyword-focused content, more...
Why Small Businesses Should Outsource Their SEO

Why Small Businesses Should Outsource Their SEO

Target on Success, Not Search Engines SEO Rules are Regularly Transforming SEO has existed longer than most digital marketing forms, so it only makes sense that small business owners would think they could learn the trade secrets. Sadly, this mistake is made way too often. Google and other search engines consistently change their search algorithms in an effort to return the best results. It is usually only SEO professionals who are constantly on top of these changes, so hiring someone to consistently keep up with these changes is ideal. Allows Focus on Business Achievements Organizations in different industries are good at different things. You would not expect McDonald’s to venture into shipping and receiving just because they need it for their enterprise. If they did, it would only get in their way of doing what they do best. This is true for any corporation using SEO services. By hiring gurus to handle this, they are able to focus on getting the real job done and keeping customers happy. Marketing professionals also specialize in certain industries allowing you to feel comfortable handing off your marketing to an expert. Superior Tools of the Trade While you could try handling your own SEO and using Google Analytics to keep track, you will only be damaging your small business. This is because SEO professionals typically have far superior instruments to make sure the job is getting done. You could attempt to use these tools yourself, but it could end up costing immeasurable time and money to master. Seo is a necessity for all corporations. This online tool equates to offline success, so it...
3 Digital Marketing Myths Every Business Owner Should Ignore

3 Digital Marketing Myths Every Business Owner Should Ignore

Digital marketing has swiftly outpaced offline advertising and marketing tactics, and this trend is only expected to grow. In fact, digital marketing made up nearly 30 percent of the entire advertising market in 2015. Every company owner should understand digital methods, but it is also important to recognize myths that could hinder your marketing endeavors. Any Blog Content Is Good Content Far too many businesses have fallen victim to the idea that simply having a blog is enough. The fact of the matter is that blog content must be useful to the consumer. Additionally, it has to read like it was written by an expert. If this means hiring a business to handle blogging, it will be well worth it. Only Certain Industries Benefit From Social Media Some firms have started social media profiles only to discover a complete lack of interest in the pages. This undoubtedly helped cultivate the idea that social networking only works for specific industries. This belief, however, could damage your marketing efforts. The reality is that certain industries do better on certain social media platforms. providers that market to consumers do well on Facebook. Businesses that sell to other businesses, though, often do better on LinkedIn. Social media is very important for all businesses, but they first need to find their niche platform. If Opponents Avoid Using Digital Marketing, I Can Too Some small business owners, especially those in small areas, have taken note that their competitors don’t use social media or other digital formats. Some do not even have a web page. This, however, is no justification not to focus on digital marketing....
How to Increase Email Marketing Campaign Engagement

How to Increase Email Marketing Campaign Engagement

While a “20% off” coupon will surely get some attention, you need to offer something free that has real value. Maybe you had an eBook or white paper crafted, or maybe you are likely to perform a minor service at no cost. It doesn’t matter what you are offering, real value always creates engagement. Make Posting Easy People love sharing valuable information with their friends and family, but honestly, who forwards emails these days? Instead of wishing that clients will forward emails, include social sharing buttonswithin the message. When these buttons are included in emails, there is a 158 percent higher click-through rate. Group the Email List Sending out the same communication to an entire email list will undoubtedly result in some engagement. You’ll also have individuals who simply don’t respond to certain messages. By treating an email list as one homogenous group, you are ensuring that giant swaths of your list are not engaged. Instead, create a segmented subscriber list. Group certain clients together based on similar attributes. This will allow you to create targeted messages that appeal to each group. Once subscribers start to receive emails intended for them, they are more likely to become engaged. Offer Something with Realistic Value There is no doubt that a discount coupon reading “20% off” will turn heads, but to get true engagement, it is essential to offer something with real value. This could be a free white paper or eBook, and some especially enterprising company owners even offer one free service. Either way, offering a product with real value always pays off. Email marketing can be a tough road...