Pinterest – What it is and how to use

For quite some time now the top Social Networks we have focused on to start with have been, Facebook, Twitter, LinkedIn as well as Goolge Plus and Youtube…. But that is changing.  We are now adding

Pinterest to the list of the Social Networks a business should start paying attention to.

The reason for this change in focus is due to the popularity of Pinterest growing and its ability to drive traffic  —-In the past few months, the number of visitors to this site went up to 11 million; equal to 1/3rd of the Twitter users. Pinterest has been used increasingly for business promotion and to create brand awareness.

How does Pinterest work?

Pinterest is a comparatively new social networking site. It is described as a virtual pin board that functions like a free online scrap book. This photo sharing website allows users to create and share collections of diverse images. These images can be located on the Web or can be your own creations. The site makes an effort to bring users all across the globe together based on their interests. These pin boards can include different media such as videos, images, text and monetary gifts. You can keep updating your pin boards with the relevant links, images and text. You can also re-pin anything you like on your board by hovering over the image. The links attached will help you trace the origin of that image or material.

To get started with Pinterest, you have to set up an account with the site. Without an account you only have the liberty to browse through the activity of the users. You cannot participate in any of it.   There are two ways to set up an account. You can either receive an invitation from a friend who is a member of the site or you can ask for an invite from Pinterest. The registration process requires that you integrate the Pinterest account with your Facebook or Twitter account. Users who log in via Facebook should use the “Timeline” format. The sites homepage displays a “Pin Feed” to view activity among boards.

Pinterest is beneficial for marketing  different products. Business owners can add “Pin-It” to their websites. This allows users to directly pin items to their boards imported from your website. Integrating you Pinterest account with other social networking sites is regarded as a clever approach to drawing more traffic to your site.

The benefits of using Pinterest


  • Pinterest has a simple design and layout that is easy to use and navigate
  • Pinterest can drive a lot of traffic to your website
  • Pinterest is truly a user generated content site – allowing users to “Pin” your items will help spread the word on who you are

Pinterest is truly a great social site not only for business but also for sharing likes and views. If you’ve not hooked onto it yet, its time you did. Set up your Pinterest account and she how it works wonders for you!

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