Monitor Your Social Media Presence with Social Media Monitoring Tools

Monitor Your Social Media Presence with Social Media Monitoring Tools

Monitor Your Social Media Presence with Social Media Monitoring Tools Social Media is a tool that MUST be part of your marketing strategy.  It not only helps you connect and engage with current and future customers but also helps create more visibility for your business.  It is critical however if you are using Social Media you need to be monitoring your presence.   Your Social Media presence needs to be monitored so that you know if you are being seen, if you are being seen by the right people and if your message is engaging to your audience.  Once you monitor y our social media presence and understand your results you will be able to adjust as needed to ensure that your message is being received by the right people and they are taking action.  Monitoring your social media presence will allow you to make adjustments if you are not hitting your targets. In order to monitor your Social Media presence there are several tools that you can use that will be helpful.   Here are some that we have found very useful. Social Media Monitoring Tools Hootsuite – We consider Hooutsuite to be more than a monitoring tool since it is also a great scheduling tool, however it does have some great reporting tools to allow you to monitor several items about your social media including followers, likes and reach and more. Social Mention – Social Mention is a great tool for helping you track and see where your business is being mentioned by others on Social Media Google Analytics – Google Analytics is a very powerful tool to use for...