Social Media Marketing  – 8 Secrets of Social That Everyone Misses

Social Media Marketing – 8 Secrets of Social That Everyone Misses

Social media marketing sounds simple enough to many newbie business owners, but they need to recognize the difference between personal social media use and professional use. Think about it like this: if you make a good pot of coffee to serve your family, then that’s something you can manage on your own. But if you plan on serving 1,000 cups of coffee to peers over the course of a three-day business conference, then that’s an entirely more complex matter! Everything gets more complicated when you move from personal to professional, and the results matter more, too. Suddenly, you aren’t just posting on your Facebook when you feel like it. Nor can you just feel good about the occasional reply and like. Instead, you’re actively trying to drive business goals and represent your brand in a likeable way. The dramatic difference between the two approaches catches many business owners off-guard. To help them out, here are a eight secrets the pros use when it comes to social media marketing — and that many small businesses overlook. Write Down a Policy and Style Guide Ask them to tell you what the business’s social media policy is, and you’re just as likely to get dozens of different answers. In fact, most employees may look you back blankly in the face. A social media policy guides the brand voice as well as the decisions a business makes when posting. So, if you were trying to pick between two image types, the social media policy could help you decide on the one that aligns better with your social goals. Set policies for employee social...
Twitter Updates You Must Know For Marketing Purposes

Twitter Updates You Must Know For Marketing Purposes

Twitter reaches over 310 million monthly active users, so the marketing potential of the social media site is clear. Many company owners already take advantage of the site, but a few new changes are coming down the pipeline. Thankfully, many of these changes will actually make marketing on Twitter a far simpler process. Images Won’t Dictate Characters Twitter is known for its 140 character limit which stops individuals from posting long rants on the site. Sadly, content such as videos, GIFs and even photos have always counted towards the character count. This tremendously reduced the potential to get out a message. Luckily, this is changing. Twitter won’t count these and other forms of content towards your character limit. Links will still consume some space, but you will have much more room to get your message across. Username Changes Just like pictures, usernames have long went against a business’s character count on Twitter. Again, this won’t be the case. And that means you can Tweet to industry leaders and other businesses without using up your precious 140 characters. In addition, Twitter will allow you to tag up to 50 usernames. This means you will no longer have to guess at which users will enjoy your content. Just be sure not to frustrate others with spam. Responses Gain Reach When you start a Tweet with a username, Twitter always believed you were replying to something specifically. Sadly, replies don’t garner a ton of reach. This led many to merely insert a period before a username so Twitter wouldn’t throttle its reach. This won’t be necessary. Anyone can directly Tweet at a...