Digital Marketing – 5 Things You Don’t Want to Hear

Digital Marketing – 5 Things You Don’t Want to Hear

We hope you’re sitting down, because we have something important to tell about digital marketing that will be hard for you to hear. Actually, we have five important things to say, and they’re all going to be bitter pills to swallow. But facing these digital marketing hard truths is the only way to stay afloat and efficient when it comes to achieving your online marketing goals in the years ahead. Listening to them will make you a better person and a better marketer So you may as well get it over with. Here are the five most important digital marketing truths you have to come to grips with in 2018 and beyond…   1. You Absolutely Need an Ad Budget to Get Any Traction on Social Nearly 100% of businesses have strong reasons to be on social. Without a social presence, they miss out on online reach and lead gen capabilities. Their current and potential customers will also think less of a company that doesn’t have an adequate social presence. Yet, these businesses are at the mercy of constantly changing social platforms. Companies like Twitter and Facebook and LinkedIn make major changes to improve the experience for the average user and help the company stock go up. Notice how business users and advertisers are left out of the equation. What we’re getting at is this: organic reach is tanking. You have little chance of your posts showing up on people’s newsfeeds unless you apply some sort of budget to promote your posts. Businesses actively trying to boost conversions may also want to consider paying for banner ad space. The...
3 Guerrilla Marketing Myths Local Businesses Must Ignore

3 Guerrilla Marketing Myths Local Businesses Must Ignore

Guerrilla Marketing Guerrilla marketing is a form of experiential promotion that focuses on novel marketing ideas. When the film Carrie was coming out, for instance, the producers rigged a coffee shop to frighten unexpecting customers who saw a woman show off “telekinetic” powers. These types of marketing ploys can pay off huge, but that’s only if local businesses ignore the common guerrilla marketing myths out there. Myth 1: Guerrilla Marketing Only Works with Crowds Nearly 80 percent of Millennials prefer experiential techniques like guerrilla marketing. This means it would be great if every attempt reached hundreds of consumers in one fell swoop, but this doesn’t always happen. In fact, some of the most effective guerrilla marketers sit around all day and “like” statuses and share updates from fans. While this isn’t going to result in fifty new customers a day, it will show results over time. Rome wasn’t built overnight, so a lack of crowds should be no excuse to not engage in guerrilla marketing. Myth 2: Guerrilla Marketing Must Be Memorable There is an idea that guerrilla marketing has to be memorable to be effective. It’s hard to doubt that the aforementioned crowd at the Carrie coffee house doesn’t remember their experience, but this isn’t an absolute necessity. Guerrilla marketing just has to catch a consumer’s attention right now. What matters is that it takes up current space in their mind. This increases the likelihood of a spur-of-the-moment purchase, and if it’s a particularly impressive technique, it could find its way to YouTube viral status. Myth 3: It Will Happen Overnight While effective guerrilla marketing might snag a...
3 Digital Marketing Myths Every Business Owner Should Ignore

3 Digital Marketing Myths Every Business Owner Should Ignore

Digital marketing has swiftly outpaced offline advertising and marketing tactics, and this trend is only expected to grow. In fact, digital marketing made up nearly 30 percent of the entire advertising market in 2015. Every company owner should understand digital methods, but it is also important to recognize myths that could hinder your marketing endeavors. Any Blog Content Is Good Content Far too many businesses have fallen victim to the idea that simply having a blog is enough. The fact of the matter is that blog content must be useful to the consumer. Additionally, it has to read like it was written by an expert. If this means hiring a business to handle blogging, it will be well worth it. Only Certain Industries Benefit From Social Media Some firms have started social media profiles only to discover a complete lack of interest in the pages. This undoubtedly helped cultivate the idea that social networking only works for specific industries. This belief, however, could damage your marketing efforts. The reality is that certain industries do better on certain social media platforms. providers that market to consumers do well on Facebook. Businesses that sell to other businesses, though, often do better on LinkedIn. Social media is very important for all businesses, but they first need to find their niche platform. If Opponents Avoid Using Digital Marketing, I Can Too Some small business owners, especially those in small areas, have taken note that their competitors don’t use social media or other digital formats. Some do not even have a web page. This, however, is no justification not to focus on digital marketing....
3 Marketing Practices Many Businesses Never Heard Of

3 Marketing Practices Many Businesses Never Heard Of

If an industry leader favors your content and shares it, your reach should go through the roof. You can either periodically share content with these leaders or set up actual business relationships with them. No matter the route you take, having influencers on your side will bring in more sales. Emoji Advertising Emoji marketing should really not be the main promotional focus of a brand, but it can supplement other endeavors. By integrating emojis on social websites, especially on Twitter where space is fixed, businesses can grab people’s attention much faster than a typical text-based post. Do not fall under the opinion that emojis are only for teenage girls. As it turns out, 92 percent of online users take advantage of emojis. This means organizations can make their message stand out without alienating consumers. Proximity Advertising Thanks to Wi-Fi, Bluetooth and mobile data, customers are constantly connected to the internet. This has triggered advertising and marketing tools that send out promotional advertisements to individuals based on their location. Imagine if customers got a “10% off” coupon via smartphone app whenever they were within a half mile of your store. Now, it is possible. Influencer Marketing Everyone knows what a famous person endorsement is, but few entrepreneurs have an active influencer marketing campaign that can accomplish the same goal. Instead of just making content and hoping it goes viral, companies can share content with industry thought leaders. If these thought leaders then share the material, a business’s reach will expand drastically. You’ll be able to set up relationships with these individuals or simply share content with them occasionally. Either way,...
3 Marketing Tricks To Make A Startup Successful

3 Marketing Tricks To Make A Startup Successful

Startup owners have plenty of tricky tasks ahead of them. Luckily, you can actually make certain processes, including marketing, much easier. By engaging in the aforementioned strategies and other low-cost but effective endeavors, a startup can go from an anonymous company to a household name rapidly. De-stress and Automate the Process One of the chief complaints of startup marketing is the required time to pull off a tactic. As it turns out, though, there are several ways to simplify this. Whether this involves hiring a social media management group or utilizing social media post preparation tools, it is important to simplify the process wherever possible. Connect With Customers Online One of the key issues startups face with marketing is affording it. Naturally, a new business cannot be expected to have a million-dollar marketing campaign. Fortunately, engaging with consumers on social media can cut the need for costly promotional endeavors. While it might not sound like marketing, replying to followers on social media is just that. It engages these individuals and shows others that real people are behind this company. Make sure to even respond to negative comments to show you take customer service seriously. Attend a Trade Event Whenever an organization markets itself online, it is anyone’s guess whether the appropriate people will discover the company. At a conference, however, it is essentially guaranteed. Sign up, create promotional materials and make a nice display. This will take you in front of everyone from consumers to industry leaders, and that is the optimal way to get a startup discovered. Entrepreneurial hopefuls who are just starting out have an uphill battle...
3 Productive Tips For Small Business Marketing On Twitter

3 Productive Tips For Small Business Marketing On Twitter

Some local business owners fail to utilize Twitter effectively because posts must be made routinely to prove effective. There are not many budding entrepreneurs who can stay online all day to send out Tweets. Luckily, this is no longer necessary. Apply Automated Posting Tools Many local business owners avoid doing much with Twitter because of the necessary frequency of posts. After all, you cannot spend all day getting online and posting new content. Fortunately, you don’t need to. With tools like Hootsuite, you can plan your posts well ahead of time. Never just post and forget them, though. Check your page occasionally and respond to any communication your content receives. Direct Tweets To Industry Leaders A typical Tweet that’s not intended for anyone will only be seen by your followers and those they share it with. That is why it is important to garner retweets from those with substantial followings. Tag industry leaders, local entrepreneurs and any big name that might be interested in a specific piece of content. You might even manage to go viral this way. Share Content Multiple Times The algorithms on Facebook discipline page owners who post the same content links regularly. This means that, if certain followers aren’t online when the post goes live, there is a pretty good chance they will never see it. This isn’t the case on Twitter. The site seems to be aware that not everyone is on together. This means it is okay for you to post your new content a couple of times throughout the day. Really do not overdo it, but share at different points so you...