How to Market When There’s No Time for Marketing

How to Market When There’s No Time for Marketing

How to Market When There’s No Time for Marketing It’s impossible for a business to be successful without marketing, but sadly, budding entrepreneurs don’t always have time to promote their company. After all, building a successful business rarely leaves time for posting regularly to social media. Fortunately, there are a variety of marketing tips that business owners with no time can utilize. Get Customers to Market for You You might not have time to get online and promote your business, but your customers likely do. You can offer incentives to your patrons – such as discounts or free items – for leaving honest reviews about your company on sites like Yelp and Google. And since over 80 percent of people say honest reviews are the most credible form of advertising, you can rest assured that future clients will take these testimonials into consideration. Bring in the Professionals to Market for you Potentially the best way to market when you don’t have time is to hire someone to handle the promotion of your company. Many local business owners feel they can handle marketing on their own, but in all honesty, this is like someone trying to perform surgery without medical training. Marketing isn’t something that just anyone can do. If it was, everyone would do it. Hiring a professional to handle your advertising will certainly pay for itself in the long run. Market at Events If you don’t have time to market, you certainly don’t have time to advertise at events for free. If you sign up for a booth at an event, though, you can sell your product or...
3 Steps to Attract New Customers, Regardless of Your Industry

3 Steps to Attract New Customers, Regardless of Your Industry

3 Steps to Attract New Customers Building customer loyalty is the one surefire method of success in the business world, but before you can tackle customer loyalty you must attract new customers. The methods of doing this can vary by industry, but as it turns out, there are a few tips to attracting new customers that work regardless of the industry. Here are a few tips that you can implement now to attract new customers to your business – regardless of your industry. 1. Form Host-Beneficiary Relationships to attract new customers A host-beneficiary relationship occurs when a smaller business builds a relationship with a more established company with similarly targeted demographics. The smaller business can then provide something of value for the larger company to give away as a “gift.” Of course, this gift is something along the lines of “Get a free pizza with your first order” or “Purchase a used car and we’ll give you free floormats.” It gets people in the doors, and once they’re in, half the battle is over. ​It is key to look for other businesses that server your same client base but aren’t competitor so that you can work together to help each other attract new customers with a host-beneficiary relationship. 2. Sponsor Something in the Community to attract new customers All marketing is local for small and medium sized businesses, and one of the best ways to attract attention is to sponsor a community organization or charity. Getting the business name on a banner, television commercial, large organization’s Facebook page or an event’s program will get it noticed. And since consumers...
3 Marketing Tips from Home Alone

3 Marketing Tips from Home Alone

Buzz Did It! 3 Marketing Tips from ‘Home Alone’ If you are currently old enough to drive a car, you have likely watched the ‘Home Alone’ franchise. There are various teachable moments in the movie that many of us have held onto. And although you could have missed it, some of these messages pertained to marketing. The movie’s creators likely didn’t focus on interjecting marketing lessons, but if you watch closely, there are several to be learned. Never Be Reluctant of Change When Kevin’s family realized he was home alone, they began doing everything in their power to get back to him. Making sure that the movie was not 30 minutes long, they ran into travel troubles along the way. Refusing to let this stop her, Kevin’s mom ended up traveling in a moving van just to get home. Change is important in life and marketing. If something isn’t working, do not be afraid to change course. Social Media Interaction Is Critical Before the Wet Bandits actually enter Kevin’s home, they stake out the house and are scared off by an allegedly upbeat party. We all know, though, that this was merely smoke and mirrors carried out by Kevin to give the appearance that people were inside. Sad to say, far too many companies treat their social media pages the same way. Even though they are uploading wonderful content continually, they fail to acknowledge comments and posts on their page. Remember that these are either clients or potential paying customers. Nearly 2/3 of Americans use social media, so if you want them to stay around, give more than just...
3 Digital Marketing Myths Every Business Owner Should Ignore

3 Digital Marketing Myths Every Business Owner Should Ignore

Digital marketing has swiftly outpaced offline advertising and marketing tactics, and this trend is only expected to grow. In fact, digital marketing made up nearly 30 percent of the entire advertising market in 2015. Every company owner should understand digital methods, but it is also important to recognize myths that could hinder your marketing endeavors. Any Blog Content Is Good Content Far too many businesses have fallen victim to the idea that simply having a blog is enough. The fact of the matter is that blog content must be useful to the consumer. Additionally, it has to read like it was written by an expert. If this means hiring a business to handle blogging, it will be well worth it. Only Certain Industries Benefit From Social Media Some firms have started social media profiles only to discover a complete lack of interest in the pages. This undoubtedly helped cultivate the idea that social networking only works for specific industries. This belief, however, could damage your marketing efforts. The reality is that certain industries do better on certain social media platforms. providers that market to consumers do well on Facebook. Businesses that sell to other businesses, though, often do better on LinkedIn. Social media is very important for all businesses, but they first need to find their niche platform. If Opponents Avoid Using Digital Marketing, I Can Too Some small business owners, especially those in small areas, have taken note that their competitors don’t use social media or other digital formats. Some do not even have a web page. This, however, is no justification not to focus on digital marketing....
Twitter Updates You Must Know For Marketing Purposes

Twitter Updates You Must Know For Marketing Purposes

Twitter reaches over 310 million monthly active users, so the marketing potential of the social media site is clear. Many company owners already take advantage of the site, but a few new changes are coming down the pipeline. Thankfully, many of these changes will actually make marketing on Twitter a far simpler process. Images Won’t Dictate Characters Twitter is known for its 140 character limit which stops individuals from posting long rants on the site. Sadly, content such as videos, GIFs and even photos have always counted towards the character count. This tremendously reduced the potential to get out a message. Luckily, this is changing. Twitter won’t count these and other forms of content towards your character limit. Links will still consume some space, but you will have much more room to get your message across. Username Changes Just like pictures, usernames have long went against a business’s character count on Twitter. Again, this won’t be the case. And that means you can Tweet to industry leaders and other businesses without using up your precious 140 characters. In addition, Twitter will allow you to tag up to 50 usernames. This means you will no longer have to guess at which users will enjoy your content. Just be sure not to frustrate others with spam. Responses Gain Reach When you start a Tweet with a username, Twitter always believed you were replying to something specifically. Sadly, replies don’t garner a ton of reach. This led many to merely insert a period before a username so Twitter wouldn’t throttle its reach. This won’t be necessary. Anyone can directly Tweet at a...