Proven Steps to Boosting Organic Click-through Rates

Proven Steps to Boosting Organic Click-through Rates

Local business owners have a range of options when it comes to marketing tactics. One well-liked option is pay-per-click ads. While these undoubtedly have a few benefits, most still do far better with organic search. As it so happens, 94 percent of all Google click-throughs go towards organic search results. Knowing this, it only seems sensible for you to center efforts on organic search results. Emphasis on Title Tags The title tag on your webpage is the first thing that an online searcher sees when your site comes up. This is why it must rapidly grab their attention and be readable. To do this, entrepreneurs should keep their titles below 65 characters, utilize industry-specific keywords and evoke emotion when it is read. In addition to catching the user’s attention, utilizing keywords will also develop a site’s search engine ranking. Tag Images Effectively While it may seem as if online search engine users won’t ever see a page’s images unless they click the page itself, increasing numbers of people are utilizing Google’s imagine search. In fact, someone could be searching only for an image, and if yours ranks high, there is a pretty good chance they will click onto your site. Boost your images’ visibility by including appropriate tags and keywords when uploading them. Have a substantial Content Marketing Strategy Business-to-business marketers who do well with content marketing devote over 40 percent of their advertising budget to the strategy. This shows just how crucial content marketing is to online and offline success, but utilizing the technique can also improve click-through rates. When you create appealing, useful and keyword-focused content, more...
How Small Businesses Can Benefit From Live Streaming

How Small Businesses Can Benefit From Live Streaming

Whether you are using Facebook’s live video or another service the same as it, you will make the most of cost savings. As it turns out, business people can start a live stream right on their smartphone while on the go. So if you are at an area event, talking about related regional news or giving fans a “how-to” on handling a certain topic, you can try all this without breaking the bank. Extremely Affordable Maybe the greatest benefit of Facebook’s live video, and other services like it, is the fact that implementation is incredibly affordable. In fact, company owners can start a live stream right from their telephone. This means whether they are at a neighborhood event, discussing a local occurrence or simply providing a quick “how-to” video for fans needing more information on a topic, live video can get the job done without having to break the bank. Delivers Sense of Urgency Marketing and advertising 101 dictates that creating a sense of urgency will lead to fast results. When clients know something is not going to last long, they are more likely to listen up. Because of its nature, live video generates that feeling. Fortunately, Facebook and certain other live streaming services save the video for later viewing. This means people coming around late can still make the most of the clip. For those who see the stream pop up on their feed as it begins, though, the reality that it is happening right now means they will click just to see the proceedings. Extra Analytics Opportunities Offline promotion may still make a difference, but the analytics...
Why Some Agencies Avoid Pay-Per-Click Advertising

Why Some Agencies Avoid Pay-Per-Click Advertising

Any corporation that uses PPC ads will see a number of benefits. There is no question, though, that there are some cons as well. It is up to you to decide if the PPC is worth your time and effort or if you should join the firms who consistently avoid it. Unintended Clicks Cost Money The awesome thing about PPC ads is that you will only be charged if someone actually clicks on your ad. As a result, though, this can be a blessing as well as a curse. Even if the consumer fails to make a purchase after clicking your advertisement, your business will still pay. Even worse, someone could inadvertently click the ad and you will still be charged. Many companies hate these odds, so they steer clear of PPC. Takes Time for Benefits In addition to the time necessary to set up a PPC ad account and create a good ad, it can also take a while before witnessing any results. On average, it can take 3-6 months before any results from PPC ads are seen. To some budding entrepreneurs, this is just too long to wait for results when paying good money. Shoppers are Savvy to Ads Ad blockers and DVR technology has shown that people don’t like getting advertised at. And even though a PPC ad will look related to what a person is searching for, customers are now too smart to be enticed by this trickery. Online searchers are looking for value, and they feel they can find this more with organic searches. This is why some research has shown 94 percent of...
How Local Companies Benefit From Ad Retargeting

How Local Companies Benefit From Ad Retargeting

As it turns out, branded searches increased a full 1,046 percent in one study as a consequence of ad retargeting implementation. This makes it an effective marketing tool to boost brand recognition. Potential for Pinpoint Targeting At times, it is not easy to know who will see the ads you are running. With ad retargeting, however, your ads will certainly reach the right people. The reason being that you have customers see targeted ads based on the web pages they have visited previously. So if a shopper visited your web page devoted to fleet vehicles, they can see ads directed at that. If, in contrast, they were on your page for consulting, you can show them an ad more specific to that customer’s needs. Completed Orders A number of consumers begin the checkout process on company websites but do not finish. Of the consumers that don’t complete this process, only 8 percent will return to finish checkout. With ad retargeting, though, this number jumps to 26 percent. Obviously worth the investment. Branded Searches Expand Every business enterprise hopes that SEO will effectively bring in tons of new clients thanks to focused keywords. A substantial source of revenue, however, also comes from individuals searching for a specific company by name. Ad retargeting increases this likelihood. So a┬ácombination of these tools will boost sales. In fact, one analysis showed a 1,046 percent increase in branded searches after implementing ad retargeting. So even in the short run, this marketing device greatly increases brand awareness. Ad retargeting may be one of the most misunderstood varieties of marketing out there. In fact, many local...