7 Ways to Increase the Effectiveness of Your Email Marketing

7 Ways to Increase the Effectiveness of Your Email Marketing

7 Ways to Increase the Effectiveness of Your Email Marketing Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat out other marketing channels by over four times, including social media, paid search, and direct mail. One study from 2015 even found that email marketing could generate as much as $38 for every $1 spent, which equals a mind-blowing 3,800% percent ROI. For anyone trying to squeeze more out of their email marketing or turn around their lackluster campaign success, here are 7 pointers for increasing the effectiveness of your email efforts. Segment Your List (Or Risk Being Irrelevant) Talk to people about topics, products and ideas they are interested in. According to an infographic by Mailigen, using segmented, relevant messaging more than doubles your open rate while driving 18x more revenue for your campaigns. This approach makes a lot of sense if you have ever been to a party where someone is droning on and on about something you just don’t care to hear about or have any interest in. “Have you seen how expensive jogging strollers are these days?” they ask, not bothering to remember you don’t have kids and haven’t jogged since high school. While the person talking may feel like they aren’t being terribly rude, to the recipient it can feel a bit more personal. “I don’t care what you are actually interested in” the person communicates. “Everyone is equally interested in...
How to Turn Clients into Brand Advocates

How to Turn Clients into Brand Advocates

How to Turn Clients into Brand Advocates If you are not using email marketing, you need to begin immediately, and to effectively accomplish this, you will have to ask for a bit of client information. By getting the right information, you will have a marketing tool that turns clients into brand advocates. Provide Social Media Marketing Offers It is rare that customers will realize that they are acting as brand advocates. Sure they identify this if they are wearing a branded t-shirt, but most advocacy isn’t this obvious. Providing a social media discount doesn’t fall into this category. Everyone who shares a post that promises a discount knows that they are simply getting the word out. If the incentive is a great one, though, they will do it with pride and without hesitation. Provide Reduced prices for Special Occasions Email marketing is an essential aspect of making loyal customers, and to do this, companies need to get a bit of information from their client base. Once you have this information, it can be used as a marketing tool. Someone have a birthday or anniversary coming up? Restaurants, entertainment companies and a variety of other businesses can offer a giveaway to the birthday girl or boy. When they come to celebrate, though, they will obviously bring friends along. This equates to more profit and the potential for new customers. Pay Clients to Market for You You obviously cannot put your customers on the payroll to recruit new customers. When this occurs, they would be employees. You can, nevertheless, set up a referral program. Let loyal clients know that, if someone...
How to Increase Email Marketing Campaign Engagement

How to Increase Email Marketing Campaign Engagement

While a “20% off” coupon will surely get some attention, you need to offer something free that has real value. Maybe you had an eBook or white paper crafted, or maybe you are likely to perform a minor service at no cost. It doesn’t matter what you are offering, real value always creates engagement. Make Posting Easy People love sharing valuable information with their friends and family, but honestly, who forwards emails these days? Instead of wishing that clients will forward emails, include social sharing buttonswithin the message. When these buttons are included in emails, there is a 158 percent higher click-through rate. Group the Email List Sending out the same communication to an entire email list will undoubtedly result in some engagement. You’ll also have individuals who simply don’t respond to certain messages. By treating an email list as one homogenous group, you are ensuring that giant swaths of your list are not engaged. Instead, create a segmented subscriber list. Group certain clients together based on similar attributes. This will allow you to create targeted messages that appeal to each group. Once subscribers start to receive emails intended for them, they are more likely to become engaged. Offer Something with Realistic Value There is no doubt that a discount coupon reading “20% off” will turn heads, but to get true engagement, it is essential to offer something with real value. This could be a free white paper or eBook, and some especially enterprising company owners even offer one free service. Either way, offering a product with real value always pays off. Email marketing can be a tough road...
Marketing Tricks For Profitable Small Businesses

Marketing Tricks For Profitable Small Businesses

Have A Free gift And Make It Significant Reusing Old Content Even small enterprises that have nominal social media reach put out a few posts that really “pop.” These posts can seemingly go viral relative to the reach of other posts. It occurs way too often, though, that entrepreneurs simply move on after this success. This is a misstep. Instead, wait a few weeks or months and post the content once again. It may not attain the same massive reach, but it will still likely fare better than other posts on your page. Minor adjustments can help make the content fresh and increase engagement. Segment Email List A full 58 percent of consumers prefer email marketing over other marketing touch points. This shows how productive the process can be, but segmenting your email list can also do wonders. Split clients by certain features, whether it be purchase behavior or age and gender demographics. This allows you to personalize your marketing message while still effortlessly reaching the masses. Offer up Something Big For Free Everyone loves freebies, but small discounts or small promotional items will not build a substantial following. That is why one Smoky Mountain cabin company began holding Facebook contests where the winner received a free three night stay in an attractive mountain cabin. By simply holding a contest and telling entrants they must “like,” “follow” or subscribe to something to enter, hundreds or even thousands of prospects will suddenly turn up. These prizes do not need to be in the vein of free motor vehicles, but make it something worth getting excited over. There are no shortcuts...
Email Marketing Trends Small Businesses Should Learn

Email Marketing Trends Small Businesses Should Learn

Email Marketing Trends Small Businesses Should Learn Marketing is changing and so is the ability to grab your audiences attention quickly. Email Marketing is one place that you have to do a good job of grabbing attention or you just aren’t going to get it and your message may hit the trash pretty quickly. This quick post outlines a few things you need to look at and think about in your email marketing strategy. Video Built Into Email You may ponder, what is the purpose of adding video directly into emails when you can just provide links to videos? The answer rests in consumers’ attention spans. When an email recipient has to leave your message to see a video, especially on sites like YouTube, they are swamped with additional videos, ads and also other visual stimuli. Since this is distracting from the message, marketers have started to really rely more heavily on in-email videos. Larger Focus on Personalization in your Email It takes merely one non-focused email for a consumer to list your message as spam. If this occurs, all of your future announcements are going to be blocked out, even if that was not the intent. Because of this , emails are becoming more personalized. This is more than simply adding a greeting with a client’s name. With some promotion applications, you can have unique messages shipped to different segments of your list. If you separate your list by age, for instance, Millennial’s can get marketing emails dedicated to something different than those sent to retirees. Look into the many personalization tools available to see which is ideal...
Why You Need a Mailing List for your Local Business – In Depth Article

Why You Need a Mailing List for your Local Business – In Depth Article

Why You Need a Mailing List for your Local Business   Do you have an email list for your local business? If you’re like a lot of business owners, the answer is no. You might think you don’t need one, or that you simply don’t have the time to make use of it. The truth is that building an email list is easy and inexpensive, and it doesn’t have to be time-consuming if you have the right tools to manage it. Benefits of Having an Email List If you’re wondering why you need an email list, here are a few of the benefits of having one: It gives you a simple, inexpensive way to communicate with your customers. It makes it easy to segment your list and market to the people who are most likely to buy a particular product. It can help you learn more about your customers. If you send out emails about different products and one gets a lot more attention than the other, it can help you grow your business and give your customers what they want. It increases name recognition and keeps you at the forefront of your customers’ minds. It increases sales. Not only is it a good idea to have an email list, it would be a mistake not to have one. A recent study shows that customers who receive email newsletters spend 82% more when they buy from the company. (iContact) and 7 in 10 people say they made use of a coupon or discount from a marketing email in the last 7 days. (Blue Kangaroo) How to Get People to...