How to Increase Engagement on Any Type of Content Marketing

How to Increase Engagement on Any Type of Content Marketing

​How to Increase Your Engagement on Any Type of Content Marketing Whether it’s on social media or at trade shows, a prime focus of local business owners should be to increase customer engagement. One of the best ways to pull this off is through content marketing. Budding entrepreneurs realize this, and it’s likely why 77 percent of them increased their content marketing in 2016 over 2015. Of course, content is nothing without engagement, and the following strategies focus on increasing your engagement. 1. Solicit Comments All Content Marketing Many local business owners over look the simplest way to increase engagement: ask for it. On an informative blog, ask an open-ended question at the end to solicit comments. When posting articles to social media, ask followers what their take on it. Many companies even share memes that do nothing other than asking an engaging question. Find something that works and run with it. 2. Get Controversy Brewing with your Content Marketing Businesses like Chick-Fil-A and Starbucks have both shown what happens when a company takes a public stance on a partisan issue. Local businesses should avoid this, but it’s okay to ask questions where people are either staunchly on one side or the other. Take for instance a toilet tissue manufacturer that writes a blog about the benefits of putting toilet tissue on the roll a certain way. For some reason, people just get super engaged when this question comes up. Figure out an industry-related question that stirs debate without serious emotions involved and create content around it. 3. Share User-Generated Content One surefire way to ensure a consumer stays...
3 Strategies for Rebranding Your Small Busines

3 Strategies for Rebranding Your Small Busines

Tell a Narrative Conduct Consumer Research Before carrying out a great rebranding strategy, it is recommended to do a bit of customer research. Using analytics try and see what kind of clients you have currently and who you could bring in. Is it possible to draw in larger demographics than you have before? Maybe you already are bringing in new subsets of clients. Either way, understanding these clients will help you target your rebranding efforts towards them. Build a Brand Story People like stories, and this extends to the companies they do business with as well. Far too many budding entrepreneurs believe that simply having a superb product is enough. This is simply not the case. When making an attempt to rebrand a corporation, creating a brand story is a quick way to do so. While the Jared-Subway association is not great now, the original rebranding worked amazingly. Subway created a brand story, and their revenues went from $3 billion to $11 billion because of it. In truth, creating a brand story is sometimes all a business needs to rebrand itself. Look into Outside Help It is sometimes hard for local business owners and their team members to be objective during a rebranding. This is because they are too close to the brand, and there may be aspects they have become accustomed to that need to change. This issue can be overcome by simply hiring an expert for a consultation. This doesn’t have to be an ongoing thing. In fact, a couple of hours of a consultant’s advice can be invaluable. As is the case with most things in...