2018 Content Marketing Trends to Help You Attract and Engage Prospects

2018 Content Marketing Trends to Help You Attract and Engage Prospects

2018 is just around the bend, and content marketing has changed a whole lot in the past few years. While it was once a small component of larger digital marketing campaigns and strategies, big brands have started to realize that content can be a marketing end unto itself. As a result, most marketers are betting big on content. 60% of marketers publish a piece of content daily. In 2015, content marketing had its sixth consecutive year of double-digit growth in spending. People also spend around six hours a day consuming content online, on average. Note that this statistic includes people using two screens at once, so we often consume content on two different devices for hours on end. All of these facts point to one thing: the demand for content marketing is there, and marketers are putting more and more effort into satisfying it. How should you align your content priorities in order to reach prospects in 2018? Look to the following trends for answers on how to develop a winning strategy in the coming year ahead. Companies Leaning in Heavily on Premium Original Content The quality and quantity of original content has quickly become a competitive differentiator for big companies. You can see how this fact affects the business world by considering the staggering amount huge brands are investing in creating or purchasing premium original content. Apple, for instance, just set aside $1 billion for original programming. The shows produced from this budget will likely end up on their streaming Apple TV platform. By curating premium, high-quality content, Apple not only drives subscribers to its service but builds...