3 Quick Ways Businesses Can Improve Content Marketing

3 Quick Ways Businesses Can Improve Content Marketing

3 Quick Ways Businesses Can Improve Content Marketing If you don’t already have a focused content strategy for your local business, you are officially in the minority. In fact, companies spend over 25 percent of their promotional budgets on content marketing on average. This makes it obvious how important content marketing is to your business, but is your strategy everything it could be? These three quick tips will help you get your content marketing where it needs to be. Utilize Images Whenever Possible in your Content Marketing Whether on social media or in email newsletters, images increase engagement. This is a truth that’s been proven time and again. When you aren’t posting blogs or articles, toss up an industry-related image that’s informative or humorous. And when choosing a featured image for your blog posts, make sure the image is about 1200×628 so the preview isn’t shrunk down to a size that doesn’t stand out. Utilize Content in Email Newsletters One surefire way to bring traffic to your websites while also making your email newsletters worth reading is to share your content right in the email. For blogs, you could have small snippets to get people interested in clicking a link to read the full post. Videos, on the other hand, can be posted in their entirety right in the newsletter. Include Evergreen Content in your Content Marketing Content about industry news or trends is certainly important, but you should also make an effort to create evergreen content. Evergreen refers to any content – from infographics to articles – that remains relevant regardless of when it’s read. Ensure that your content...
Should My Company Start Using Facebook Instant Articles?

Should My Company Start Using Facebook Instant Articles?

Should My Company Start Using Facebook Instant Articles? While this may seem like a bad idea on the surface, there are actually an assortment of benefits to using this social media tool. Additionally, you can have Facebook insert ads itself and you will still get a significant portion of the earned revenue. Instant Articles will also guarantee that the ads are not “above the fold,” and this will ensure consumers aren’t immediately hit with an ad upon clicking your content. Some company owners use ads in their articles to get additional cash flow from third parties. If this is the case, Facebook still allows the ads and will let you keep all revenue. Profit Just From Clicks This is essential because over 40% of consumers will reject a page if it takes longer than three seconds to load. Typically, the aforementioned study found typical sites take 3.66 seconds. So in actuality, this tool will keep your users engaged. Facebook Instant Articles allow users to read through your content right inside of the Facebook app. By doing this, your articles will load considerably faster than if they had to load outside of the app. In truth, studies showed that Facebook Instant Articles loaded in under 300 milliseconds. Consumers Will Remain Engaged If you are already publishing content, you likely use analytics. Fortunately, Facebook Instant Articles are appropriate with the most common analytics tools out there. Additionally, Facebook also provides their own user behavior analytics for Instant Article publishers. Improved Analytics Opportunities Local business owners often post articles and blogs on their websites to bring in traffic. By using Facebook Instant...