3 Blogging Blunders That Wipe out Content Marketing

3 Blogging Blunders That Wipe out Content Marketing

Blogging Topics Too General Poor Writing Some businesses believe that the expertise they provide will make up for any shortcomings in writing ability. This simply is not the case. Individuals lose faith in business owners if a blog looks like it was written by a high school student. It is essential to know one’s limits, and if good writing is not in a person’s expertise, they should hand off the task. Writers can be found through other blogs. Most guest authors have their contact information at the bottom of the post. Focusing On Broad Topics One slip-up that many beginner bloggers make is creating blogs that are too broad. “How to do SEO Marketing,” for example, may seem like a terrific title, but everybody knows the entirety of SEO will not be learned in a single blog. People want more targeted information, and local companies should give it to them. Instead think of the broad topic as part of a series and focus on what each part of the series would include. A bait and tackle shop, for instance, could make a blog called “How to Clean a Catfish” rather than “How to Catch a Fish.” The broader subject might attract a few clicks, but focusing on consumers’ specific needs is the better gamble. Publishing Just To Publish Companies need to publish on their social media pages daily, but they don’t need to post blogs this frequently. This gets to be a problem when a business starts to provide minimal value in their posts just so they can have something up daily. Blog routinely, but only if the post...