Digital Marketing – 5 Things You Don’t Want to Hear

Digital Marketing – 5 Things You Don’t Want to Hear

We hope you’re sitting down, because we have something important to tell about digital marketing that will be hard for you to hear. Actually, we have five important things to say, and they’re all going to be bitter pills to swallow. But facing these digital marketing hard truths is the only way to stay afloat and efficient when it comes to achieving your online marketing goals in the years ahead. Listening to them will make you a better person and a better marketer So you may as well get it over with. Here are the five most important digital marketing truths you have to come to grips with in 2018 and beyond…   1. You Absolutely Need an Ad Budget to Get Any Traction on Social Nearly 100% of businesses have strong reasons to be on social. Without a social presence, they miss out on online reach and lead gen capabilities. Their current and potential customers will also think less of a company that doesn’t have an adequate social presence. Yet, these businesses are at the mercy of constantly changing social platforms. Companies like Twitter and Facebook and LinkedIn make major changes to improve the experience for the average user and help the company stock go up. Notice how business users and advertisers are left out of the equation. What we’re getting at is this: organic reach is tanking. You have little chance of your posts showing up on people’s newsfeeds unless you apply some sort of budget to promote your posts. Businesses actively trying to boost conversions may also want to consider paying for banner ad space. The...
Online Reputation One Habit That Will Immediately Improve It

Online Reputation One Habit That Will Immediately Improve It

Millions of business owners all over the world struggle when it comes to generating a positive image of their company online. Despite their best efforts, they just can’t seem to get momentum behind people expressing positive sentiment. But one simple strategy can change all that: ask for a review. Businesses that consistently ask people to review them after a transaction or service has been completed are far more likely to receive a higher volume of positive reviews. They also tend to get more detailed feedback from both happy and unhappy customers, which can inform strategic improvements. Developing a habit within yourself and among your employees to ask for reviews is therefore the most important thing you can do. Doing so won’t just make you look better online; it will also help you genuinely become better thanks to the feedback you earn. If you are a business owner or a marketer trying your best to improve your online reputation, you can use the following tactics to increase the rate of reviews you get. Recognize Why Positive Reviews Are So Important Yet So Hard to Get As with most best practices, understanding why asking for reviews is important helps a ton with motivating your follow-through. Firstly, people care about online peer reviews more than any other form of information on a product or service. According to eMarketer, 31% of people 18+ trust the information they receive from online reviews. That’s the highest-rated source, beating out the 23% of people who indicated they trust recommendations and feedback from friends, family and colleagues the most. Think about that: 8% more of the population...
12 Social Media Tools Your Business Can’t Live Without

12 Social Media Tools Your Business Can’t Live Without

Running social media marketing becomes infinitely easier when you find the right tech tools to do most of the work for you. There are countless platforms out there designed to help you save time while adding more power and control. We sifted through the absolute best of these social media tools to bring you our top recommendations. Use them to open your social media profiles up to become more diverse and creative. You will also end the frustration of struggling through complex workflow to complete tasks. We tried to avoid any platforms that require a significant buy-in. As a result, most of the following tools are free or have a low-cost option for business owners. We’re also leaving out the big total management tools like Buffer, HootSuite, SproutSocial, AgoraPulse and others. The following 21 best apps and browser-based platforms fit our criteria and can improve your social media marketing success in 2018 and beyond. Bitly Bitly does two amazing things for you: 1) Shortens links to make post text cleaner and better looking 2) Provides a custom redirect so that you can track CTR on your shared links and possible behavior after the click. The free version of Bitly is indispensable for any social media page that wants to share links. Without it, you have no reliable way to track engagement. Backly Backly lets you share links while providing on-page reminders to go back to your branded site or social account later. The tool provides a pop-up frame on content pages you share, keeping audiences thinking about your brand even as they browse outside your owned pages. Use Backly...
Social Media Marketing  – 8 Secrets of Social That Everyone Misses

Social Media Marketing – 8 Secrets of Social That Everyone Misses

Social media marketing sounds simple enough to many newbie business owners, but they need to recognize the difference between personal social media use and professional use. Think about it like this: if you make a good pot of coffee to serve your family, then that’s something you can manage on your own. But if you plan on serving 1,000 cups of coffee to peers over the course of a three-day business conference, then that’s an entirely more complex matter! Everything gets more complicated when you move from personal to professional, and the results matter more, too. Suddenly, you aren’t just posting on your Facebook when you feel like it. Nor can you just feel good about the occasional reply and like. Instead, you’re actively trying to drive business goals and represent your brand in a likeable way. The dramatic difference between the two approaches catches many business owners off-guard. To help them out, here are a eight secrets the pros use when it comes to social media marketing — and that many small businesses overlook. Write Down a Policy and Style Guide Ask them to tell you what the business’s social media policy is, and you’re just as likely to get dozens of different answers. In fact, most employees may look you back blankly in the face. A social media policy guides the brand voice as well as the decisions a business makes when posting. So, if you were trying to pick between two image types, the social media policy could help you decide on the one that aligns better with your social goals. Set policies for employee social...
7 Ways to Increase the Effectiveness of Your Email Marketing

7 Ways to Increase the Effectiveness of Your Email Marketing

7 Ways to Increase the Effectiveness of Your Email Marketing Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat out other marketing channels by over four times, including social media, paid search, and direct mail. One study from 2015 even found that email marketing could generate as much as $38 for every $1 spent, which equals a mind-blowing 3,800% percent ROI. For anyone trying to squeeze more out of their email marketing or turn around their lackluster campaign success, here are 7 pointers for increasing the effectiveness of your email efforts. Segment Your List (Or Risk Being Irrelevant) Talk to people about topics, products and ideas they are interested in. According to an infographic by Mailigen, using segmented, relevant messaging more than doubles your open rate while driving 18x more revenue for your campaigns. This approach makes a lot of sense if you have ever been to a party where someone is droning on and on about something you just don’t care to hear about or have any interest in. “Have you seen how expensive jogging strollers are these days?” they ask, not bothering to remember you don’t have kids and haven’t jogged since high school. While the person talking may feel like they aren’t being terribly rude, to the recipient it can feel a bit more personal. “I don’t care what you are actually interested in” the person communicates. “Everyone is equally interested in...