2018 Content Marketing Trends to Help You Attract and Engage Prospects

2018 Content Marketing Trends to Help You Attract and Engage Prospects

2018 is just around the bend, and content marketing has changed a whole lot in the past few years. While it was once a small component of larger digital marketing campaigns and strategies, big brands have started to realize that content can be a marketing end unto itself. As a result, most marketers are betting big on content. 60% of marketers publish a piece of content daily. In 2015, content marketing had its sixth consecutive year of double-digit growth in spending. People also spend around six hours a day consuming content online, on average. Note that this statistic includes people using two screens at once, so we often consume content on two different devices for hours on end. All of these facts point to one thing: the demand for content marketing is there, and marketers are putting more and more effort into satisfying it. How should you align your content priorities in order to reach prospects in 2018? Look to the following trends for answers on how to develop a winning strategy in the coming year ahead. Companies Leaning in Heavily on Premium Original Content The quality and quantity of original content has quickly become a competitive differentiator for big companies. You can see how this fact affects the business world by considering the staggering amount huge brands are investing in creating or purchasing premium original content. Apple, for instance, just set aside $1 billion for original programming. The shows produced from this budget will likely end up on their streaming Apple TV platform. By curating premium, high-quality content, Apple not only drives subscribers to its service but builds...
Video Marketing Continues to Dominate Into 2018 — Four Trends You Need to Know

Video Marketing Continues to Dominate Into 2018 — Four Trends You Need to Know

Video Marketing Trends You Need to Watch for in 2018 In 2018, use of video among small business owners will mature and solidify into a “must have” marketing component. Businesses able to make strategic use of video will seize critical opportunities for sales lift and market share. Many marketers hailed 2017 as “the year of video,” and with good reason. Video marketing, video advertising and overall video consumption boomed in the past 10 months. 61% of all businesses now use video content in their digital marketing plans. Two out of every three of these businesses are newcomers to video. Additionally, video consumption continues to rise online. Estimates from this summer predict that overall video consumption via mobile will increase by 35% by the end of this year. All of these developments foretell a new year where digital video will be more important than ever for business owners’ success. Those who take advantage of the following four video marketing trends in 2018 will likely be in for a great year ahead. Video Content Marketing Becomes a Must-Have for Small Businesses   Consumers’ preference for video has steered most content strategies towards a video-heavy portfolio. Business owners who steer towards video find tremendous value in the form of boosted returns. For one, people complete video content more frequently than the average non-visual, text-based blog article. According to Vidyard, over a third of all video viewers (37%) make it to the end of the video’s run time. Nearly all of mobile users who watch video (92%) have a tendency to share video content with others. Simply Measured also says that video gets...
5 Keys to Reputation Marketing Success

5 Keys to Reputation Marketing Success

What is Reputation Marketing? Reputation marketing is a specialized version of brand marketing. Companies devote a great deal of time and resources to branding their business, with more attention devoted to digital branding than ever before. Reputation marketing refers to the real-time brand identity that businesses capture from online comments, reviews, complaints, and critiques that come from their customers. Word of mouth is more powerful than ever, only now it comes in the shape of blog comments, re-tweets, Facebook likes, and sharing/liking/following on every social media platform possible. Reputation marketing allows your business to take what consumers are already saying about your products or services, and leverage it for your own use, to increase your industry ratings and, ultimately, your revenue. 5 Keys to Reputation Marketing Success Given that reputation marketing stems from what other people are saying about your business, it’s tempting to sit back and relax. You can’t control what people will post or change the mind of every customer who has a bad review, so you can just leave them to say what they will, right? Wrong – reputation marketing isn’t just people’s ideas about your business that pop into their head for no reason. Reputation marketing is the active management of your customer’s comments and criticisms to create the brand image that you desire. Reputation marketing doesn’t need to be complicated, just stick with these core strategies to achieve reputation marketing success: 1.      Create Systems for Collecting Feedback Rather than just trolling around to find out what people are saying about your product, go out there and capture that information yourself. Customers are eager to...
Pay Attention to These Small Business Mobile Marketing Trends in 2018, Or Be Left Behind!

Pay Attention to These Small Business Mobile Marketing Trends in 2018, Or Be Left Behind!

Pay Attention to These Small Business Mobile Marketing Trends in 2018, Or Be Left Behind! Small Business Mobile Marketing should be a focus for 2018. Small business owners have to account for mobile devices within their marketing strategy in 2018. Otherwise, their competition is going to quickly leave them in the dust. With every passing year, we rely increasingly upon our mobile devices to keep us connected. In 2014, mobile web traffic surpassed desktop traffic. Now, we spend an average of 5 hours a day using our mobile devices! For business owners, this trend means that if someone is looking at their website, consuming digital content, or looking at an online ad, it is more likely than not occurring on a mobile device. Without awareness of the ways mobile has changed consumer habits, many small business marketing strategies won’t just fall flat — they flat out won’t work at all. To help you prepare for a mobile-mad consumer world, make sure you take the following six 2018 small business mobile marketing trends to heart: People Increasingly Demand Mobile-Centered Website Design Just over half (51%) of all website visits now come from mobile devices. So, someone who is visiting your mobile website is most likely doing it on a tiny screen. The first step to accommodating these mobile visitors is to ensure your site uses a reliable responsive design, which automatically scales down and rearranges site elements to look presentable. Most often, the change results in a website that navigates as a single scrolling page. If you want to see if your website fits responsive design recommendations, you can use...
2018 Trends in Facebook Advertising That Will Help You Reach Prospects

2018 Trends in Facebook Advertising That Will Help You Reach Prospects

2018 Trends in Facebook Advertising That Will Help You Reach Prospects Facebook has come a long way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the next year to come, we can all expect Facebook to evolve in deeper ways. These evolutions include both new features and shifts in the way business will be able to use Facebook ads to reach prospects. Let’s explore the most important Facebook advertising trends for 2018. With them, you can improve your marketing funnel and hopefully find more leads than ever in the coming year. The Importance of Facebook Video Ads Mobile audiences eat up video more hungrily than ever. Altogether, Facebook users watch over 100 million hours of video a day. As a result of their demand and improvements in video players, we have seen an explosion in both paid and organic video content. On average, videos on Facebook get 135% more organic reach than photos. Your business can potentially improve both its organic reach and engagement on paid posts by creating more promotional assets as videos. Making the switch does not have to be expensive or painful either. With just a few Facebook video ads, you can improve engagement and prospecting. You also help people remember your messaging since people remember video almost seven-times better than they do text. More Diverse Ad Types In addition to video ads, Facebook has been quietly diversifying their ad inventory. Marketers and small business owners can use these ad formats to...