2018 Instagram and Influencer Trends That Can Help Your Business Drive Engagement

2018 Instagram and Influencer Trends That Can Help Your Business Drive Engagement

Influencer Marketing for Small Businesses Instagram has changed from a way to post artistic photos to a legitimate vehicle for small businesses looking to drive engagement. The rise of influencers and influencer marketing for small businesses has played a huge part in this evolution.   In 2018, expect more small businesses than ever to jump aboard the Instagram marketing train. The eye-catching format is easy to use, and provides businesses with tools to keep their audiences engaged and informed.   New features and toolsets, like Instagram Stories, have also expanded what the platform can do for small business owners. Thanks to Instagram’s powerful advertising tools, evolving features, and highly active audiences, small businesses can use the platform to make big gains.   To help your business prepare its digital marketing strategy for the year ahead, take note of the following Instagram and influencer marketing trends that have nearly every small business owner saying, “Oh, that’s Insta-worthy!” More Small Businesses Using Instagram Marketing Small businesses have driven huge growth on Instagram. This includes growth of both unpaid organic account posts and paid advertising use.   According to Forbes, Instagram now has over 8 million business profiles. The platform saw 500% growth in the number of business accounts in just a few months last year.   Instagram execs credit the majority of this growth to small business users. Setting up an account is easy, and it’s also just as simple to begin using paid advertising tools to promote posts.   Why are small businesses drawn to Instagram? Because huge audiences login every day, often several times a day. There were over...