How to Market When There’s No Time for Marketing

How to Market When There’s No Time for Marketing

How to Market When There’s No Time for Marketing It’s impossible for a business to be successful without marketing, but sadly, budding entrepreneurs don’t always have time to promote their company. After all, building a successful business rarely leaves time for posting regularly to social media. Fortunately, there are a variety of marketing tips that business owners with no time can utilize. Get Customers to Market for You You might not have time to get online and promote your business, but your customers likely do. You can offer incentives to your patrons – such as discounts or free items – for leaving honest reviews about your company on sites like Yelp and Google. And since over 80 percent of people say honest reviews are the most credible form of advertising, you can rest assured that future clients will take these testimonials into consideration. Bring in the Professionals to Market for you Potentially the best way to market when you don’t have time is to hire someone to handle the promotion of your company. Many local business owners feel they can handle marketing on their own, but in all honesty, this is like someone trying to perform surgery without medical training. Marketing isn’t something that just anyone can do. If it was, everyone would do it. Hiring a professional to handle your advertising will certainly pay for itself in the long run. Market at Events If you don’t have time to market, you certainly don’t have time to advertise at events for free. If you sign up for a booth at an event, though, you can sell your product or...
3 Quick Ways Businesses Can Improve Content Marketing

3 Quick Ways Businesses Can Improve Content Marketing

3 Quick Ways Businesses Can Improve Content Marketing If you don’t already have a focused content strategy for your local business, you are officially in the minority. In fact, companies spend over 25 percent of their promotional budgets on content marketing on average. This makes it obvious how important content marketing is to your business, but is your strategy everything it could be? These three quick tips will help you get your content marketing where it needs to be. Utilize Images Whenever Possible in your Content Marketing Whether on social media or in email newsletters, images increase engagement. This is a truth that’s been proven time and again. When you aren’t posting blogs or articles, toss up an industry-related image that’s informative or humorous. And when choosing a featured image for your blog posts, make sure the image is about 1200×628 so the preview isn’t shrunk down to a size that doesn’t stand out. Utilize Content in Email Newsletters One surefire way to bring traffic to your websites while also making your email newsletters worth reading is to share your content right in the email. For blogs, you could have small snippets to get people interested in clicking a link to read the full post. Videos, on the other hand, can be posted in their entirety right in the newsletter. Include Evergreen Content in your Content Marketing Content about industry news or trends is certainly important, but you should also make an effort to create evergreen content. Evergreen refers to any content – from infographics to articles – that remains relevant regardless of when it’s read. Ensure that your content...
Avoiding these Analytics Mistakes is Critical for Success

Avoiding these Analytics Mistakes is Critical for Success

Avoiding these Analytics faults is Important for Success  Correlating Un related items If you look at statistics it appears that violent crime rates go up as ice cream sales increase. This is a correlation, but it does not imply ice cream causes violent crime. In fact, the two actually rise as the weather gets hotter.  You cannot 100% assume you’re your that your web site traffic increasing or decreasing is unquestionably related to a concurrently running online marketing strategy. You MUST delve deeper into the analytics to find out if they are really related. Failing to Discount Internal Traffic Analytics tools will record how many people visit your website on any given day. Unless you have set everything up properly, though, this will include internal traffic. This is traffic coming from your own company, and since staff may need to visit the site multiple times a day, it can really skew the results. Fortunately, you can rule out your company’s IP address from the results, but if you choose not to, understand that internal traffic is not necessarily indicative of a great campaign. Counting Views like they are Visits It cannot be understated that website visits are different than webpage views. If a consumer is doing research and visits 12 of your pages, that is still only one customer. If you foolishly believe that 12 page views are unique visitors, the analysis of your current web marketing strategy will be far from accurate. Correctly using analytics can be perplexing, and this is why many organizations hire third parties to handle it for them. Whether you are handling analytics all...