Monitor Your Social Media Presence with Social Media Monitoring Tools

Monitor Your Social Media Presence with Social Media Monitoring Tools

Monitor Your Social Media Presence with Social Media Monitoring Tools Social Media is a tool that MUST be part of your marketing strategy.  It not only helps you connect and engage with current and future customers but also helps create more visibility for your business.  It is critical however if you are using Social Media you need to be monitoring your presence.   Your Social Media presence needs to be monitored so that you know if you are being seen, if you are being seen by the right people and if your message is engaging to your audience.  Once you monitor y our social media presence and understand your results you will be able to adjust as needed to ensure that your message is being received by the right people and they are taking action.  Monitoring your social media presence will allow you to make adjustments if you are not hitting your targets. In order to monitor your Social Media presence there are several tools that you can use that will be helpful.   Here are some that we have found very useful. Social Media Monitoring Tools Hootsuite – We consider Hooutsuite to be more than a monitoring tool since it is also a great scheduling tool, however it does have some great reporting tools to allow you to monitor several items about your social media including followers, likes and reach and more. Social Mention – Social Mention is a great tool for helping you track and see where your business is being mentioned by others on Social Media Google Analytics – Google Analytics is a very powerful tool to use for...
Why Companies Should Outsource Their Social Media Marketing

Why Companies Should Outsource Their Social Media Marketing

Why Companies should really Outsource Their Social Media Marketing Social Media Marketing is an art and unfortunately it only takes one misunderstood post to potentially damage a business.  A post that you think is great unfortunately if done incorrectly has the potential to upset your customers. If you work with a Social Media Consultant or firm they are experts and can typically help you avoid items that can cause issues for your brand. Social media managers appreciate the nuances of the social world, so they are generally very careful about avoiding posts that could paint your small business in a bad light. Social Media Marketing Experts can Forecast the Unpredictable There will always be things that are unpredictable in the marketing world, but having a professional on board can lower these surprises. The fact of the matter is that social media marketers spend their time navigating the complex marketing world that is social media. They can predict general trends, understand what makes content successful and grasp the nuances between different platforms. They get paid to do this, so they very likely do it better than you. Social Media Marketing Experts Can Grant You Time Back Aspiring entrepreneurs sometimes think they can run a productive social media marketing campaign with just a few posts from time to time. This simply is not the case. Social media needs regular engagement, and if you do this yourself, you have essentially lost the time you would otherwise use to make your company a success. Effective social media marketing requires a large time commitment, and if you outsource, that commitment won’t cut into your...