3 Steps to Attract New Customers, Regardless of Your Industry

3 Steps to Attract New Customers, Regardless of Your Industry

3 Steps to Attract New Customers Building customer loyalty is the one surefire method of success in the business world, but before you can tackle customer loyalty you must attract new customers. The methods of doing this can vary by industry, but as it turns out, there are a few tips to attracting new customers that work regardless of the industry. Here are a few tips that you can implement now to attract new customers to your business – regardless of your industry. 1. Form Host-Beneficiary Relationships to attract new customers A host-beneficiary relationship occurs when a smaller business builds a relationship with a more established company with similarly targeted demographics. The smaller business can then provide something of value for the larger company to give away as a “gift.” Of course, this gift is something along the lines of “Get a free pizza with your first order” or “Purchase a used car and we’ll give you free floormats.” It gets people in the doors, and once they’re in, half the battle is over. ​It is key to look for other businesses that server your same client base but aren’t competitor so that you can work together to help each other attract new customers with a host-beneficiary relationship. 2. Sponsor Something in the Community to attract new customers All marketing is local for small and medium sized businesses, and one of the best ways to attract attention is to sponsor a community organization or charity. Getting the business name on a banner, television commercial, large organization’s Facebook page or an event’s program will get it noticed. And since consumers...
3 Guerrilla Marketing Myths Local Businesses Must Ignore

3 Guerrilla Marketing Myths Local Businesses Must Ignore

Guerrilla Marketing Guerrilla marketing is a form of experiential promotion that focuses on novel marketing ideas. When the film Carrie was coming out, for instance, the producers rigged a coffee shop to frighten unexpecting customers who saw a woman show off “telekinetic” powers. These types of marketing ploys can pay off huge, but that’s only if local businesses ignore the common guerrilla marketing myths out there. Myth 1: Guerrilla Marketing Only Works with Crowds Nearly 80 percent of Millennials prefer experiential techniques like guerrilla marketing. This means it would be great if every attempt reached hundreds of consumers in one fell swoop, but this doesn’t always happen. In fact, some of the most effective guerrilla marketers sit around all day and “like” statuses and share updates from fans. While this isn’t going to result in fifty new customers a day, it will show results over time. Rome wasn’t built overnight, so a lack of crowds should be no excuse to not engage in guerrilla marketing. Myth 2: Guerrilla Marketing Must Be Memorable There is an idea that guerrilla marketing has to be memorable to be effective. It’s hard to doubt that the aforementioned crowd at the Carrie coffee house doesn’t remember their experience, but this isn’t an absolute necessity. Guerrilla marketing just has to catch a consumer’s attention right now. What matters is that it takes up current space in their mind. This increases the likelihood of a spur-of-the-moment purchase, and if it’s a particularly impressive technique, it could find its way to YouTube viral status. Myth 3: It Will Happen Overnight While effective guerrilla marketing might snag a...