3 Marketing Tips from Home Alone

3 Marketing Tips from Home Alone

Buzz Did It! 3 Marketing Tips from ‘Home Alone’ If you are currently old enough to drive a car, you have likely watched the ‘Home Alone’ franchise. There are various teachable moments in the movie that many of us have held onto. And although you could have missed it, some of these messages pertained to marketing. The movie’s creators likely didn’t focus on interjecting marketing lessons, but if you watch closely, there are several to be learned. Never Be Reluctant of Change When Kevin’s family realized he was home alone, they began doing everything in their power to get back to him. Making sure that the movie was not 30 minutes long, they ran into travel troubles along the way. Refusing to let this stop her, Kevin’s mom ended up traveling in a moving van just to get home. Change is important in life and marketing. If something isn’t working, do not be afraid to change course. Social Media Interaction Is Critical Before the Wet Bandits actually enter Kevin’s home, they stake out the house and are scared off by an allegedly upbeat party. We all know, though, that this was merely smoke and mirrors carried out by Kevin to give the appearance that people were inside. Sad to say, far too many companies treat their social media pages the same way. Even though they are uploading wonderful content continually, they fail to acknowledge comments and posts on their page. Remember that these are either clients or potential paying customers. Nearly 2/3 of Americans use social media, so if you want them to stay around, give more than just...
How to Turn Clients into Brand Advocates

How to Turn Clients into Brand Advocates

How to Turn Clients into Brand Advocates If you are not using email marketing, you need to begin immediately, and to effectively accomplish this, you will have to ask for a bit of client information. By getting the right information, you will have a marketing tool that turns clients into brand advocates. Provide Social Media Marketing Offers It is rare that customers will realize that they are acting as brand advocates. Sure they identify this if they are wearing a branded t-shirt, but most advocacy isn’t this obvious. Providing a social media discount doesn’t fall into this category. Everyone who shares a post that promises a discount knows that they are simply getting the word out. If the incentive is a great one, though, they will do it with pride and without hesitation. Provide Reduced prices for Special Occasions Email marketing is an essential aspect of making loyal customers, and to do this, companies need to get a bit of information from their client base. Once you have this information, it can be used as a marketing tool. Someone have a birthday or anniversary coming up? Restaurants, entertainment companies and a variety of other businesses can offer a giveaway to the birthday girl or boy. When they come to celebrate, though, they will obviously bring friends along. This equates to more profit and the potential for new customers. Pay Clients to Market for You You obviously cannot put your customers on the payroll to recruit new customers. When this occurs, they would be employees. You can, nevertheless, set up a referral program. Let loyal clients know that, if someone...
3 Approaches to Grow Your Brand via Instagram

3 Approaches to Grow Your Brand via Instagram

3 Approaches to Grow Your Brand via Instagram Facebook is obviously the go-to platform for those who have a social media marketing strategy. This doesn’t mean, however, that other platforms won’t be as useful. Instagram, for instance, boasts 500 million users who upload 60 million photos everyday. Sadly, many budding entrepreneurs do not recognize the opportunity here. By utilizing the following recommendations, though, you can seriously build your brand via Instagram. Get Inventive with Images At its heart, Instagram is a social media site devoted to images. While you might get some interaction by posting images of products, though, you will need to be considerably more creative with posts to the site. FedEx, for instance, simply includes their delivery trucks into interesting or popular locales. This strategy obviously won’t work for every business. If you can upload creative images that are somehow linked to your company or industry, though, they are much more likely to get noticed and let people know what kind of brand you are. Keep Branding Dependable Across Platforms Different social media platforms will certainly need different strategies. A link share on Facebook, for example, wouldn’t really work out well on Instagram. One thing that should stay consistent across all platforms, though, is your branding. If possible, your Instagram user name needs to be the same as your names on other sites. Additionally, pick a profile image that represents your brand, even if it is just the logo, and stick with it. Communicate with Followers Most local business owners know that reaching followers on Facebook is vital. Far fewer recognize, however, that this is true on...
How Should Local Business Owners Utilize Facebook Live?

How Should Local Business Owners Utilize Facebook Live?

Facebook Live is a great tool and can be used in a few different ways to bring exposure and visibility to your business.  Here are just a few ways you can use Facebook Live. Live Stream Events One of the most utilized Facebook Live techniques for businesses is broadcasting from live events. Everyone from former wrestler Jake ‘The Snake’ Roberts to the popular competition Tough Mudder has done this. Of course, this means you should have your business involved in local events. There are a variety of events you should be involved with, even if Facebook Live was not around, merely for coverage. If there is an individual event that acts as a enormous boost for the local economy, become a vendor. Furthermore, people are really into social responsibility these days. So if there is a local charity event, take part and stream on location. Hold a Contest Small business owners have long known the benefits of hosting contests on Facebook. Only one post promising a winner will be chosen will get shared by fans and soon-to-be customers alike. Why not use this same strategy for Facebook Live? Tell everyone that you will select a winner from the viewers who also comment, and if the incentive is a great one, you could very well get attention from across the country. Show Off Brand new Products It can be challenging to get the word out about new products. Fortunately, Facebook Live can accomplish this effortlessly. Have a plan before beginning, though, since you do not want to live stream looking like a deer in the headlights. The best part is...
How to further improve Revenue through Customer Retention

How to further improve Revenue through Customer Retention

How to further improve Revenue through Customer Retention Bringing in new customers is a central aspect of running a business, but your current customers should invariably be the focus of retention methods. While common sense dictates that retention keeps money coming in, you could also utilize customer retention methods that will increase your profits even more. The following techniques can do just that. Create a Customer Loyalty Program Many people only think of sub sandwich punch cards when they hear about customer loyalty programs. The fact is, though, a company owner in just about any industry can easily develop their own loyalty program. This will help keep customers returning to your company. Even better than that, however, is the fact that they will be driven to spend more so they can reach their loyalty reward. Get in touch with Former Customers Clients who haven’t made a purchase order in some time aren’t necessarily former customers. In many cases, they simply haven’t been properly inspired to come back in. Research has shown that the potential for an existing customer making a purchase is upwards of 70 percent. In contrast, the probability of selling to a new prospect is 20 percent at best. Utilize as many ideas as possible to bring back those who have already made a purchase. Have Better Customer Service Training Even if they do not provide it, most budding entrepreneurs understand the incredible importance of great customer service. Those who do provide it, though, probably don’t realize the full scale of how important it is. Statistics show that buyers are four times as likely to go to the...