3 Blogging Blunders That Wipe out Content Marketing

3 Blogging Blunders That Wipe out Content Marketing

Blogging Topics Too General Poor Writing Some businesses believe that the expertise they provide will make up for any shortcomings in writing ability. This simply is not the case. Individuals lose faith in business owners if a blog looks like it was written by a high school student. It is essential to know one’s limits, and if good writing is not in a person’s expertise, they should hand off the task. Writers can be found through other blogs. Most guest authors have their contact information at the bottom of the post. Focusing On Broad Topics One slip-up that many beginner bloggers make is creating blogs that are too broad. “How to do SEO Marketing,” for example, may seem like a terrific title, but everybody knows the entirety of SEO will not be learned in a single blog. People want more targeted information, and local companies should give it to them. Instead think of the broad topic as part of a series and focus on what each part of the series would include. A bait and tackle shop, for instance, could make a blog called “How to Clean a Catfish” rather than “How to Catch a Fish.” The broader subject might attract a few clicks, but focusing on consumers’ specific needs is the better gamble. Publishing Just To Publish Companies need to publish on their social media pages daily, but they don’t need to post blogs this frequently. This gets to be a problem when a business starts to provide minimal value in their posts just so they can have something up daily. Blog routinely, but only if the post...
3 Marketing Tricks To Make A Startup Successful

3 Marketing Tricks To Make A Startup Successful

Startup owners have plenty of tricky tasks ahead of them. Luckily, you can actually make certain processes, including marketing, much easier. By engaging in the aforementioned strategies and other low-cost but effective endeavors, a startup can go from an anonymous company to a household name rapidly. De-stress and Automate the Process One of the chief complaints of startup marketing is the required time to pull off a tactic. As it turns out, though, there are several ways to simplify this. Whether this involves hiring a social media management group or utilizing social media post preparation tools, it is important to simplify the process wherever possible. Connect With Customers Online One of the key issues startups face with marketing is affording it. Naturally, a new business cannot be expected to have a million-dollar marketing campaign. Fortunately, engaging with consumers on social media can cut the need for costly promotional endeavors. While it might not sound like marketing, replying to followers on social media is just that. It engages these individuals and shows others that real people are behind this company. Make sure to even respond to negative comments to show you take customer service seriously. Attend a Trade Event Whenever an organization markets itself online, it is anyone’s guess whether the appropriate people will discover the company. At a conference, however, it is essentially guaranteed. Sign up, create promotional materials and make a nice display. This will take you in front of everyone from consumers to industry leaders, and that is the optimal way to get a startup discovered. Entrepreneurial hopefuls who are just starting out have an uphill battle...
Why Some Agencies Avoid Pay-Per-Click Advertising

Why Some Agencies Avoid Pay-Per-Click Advertising

Any corporation that uses PPC ads will see a number of benefits. There is no question, though, that there are some cons as well. It is up to you to decide if the PPC is worth your time and effort or if you should join the firms who consistently avoid it. Unintended Clicks Cost Money The awesome thing about PPC ads is that you will only be charged if someone actually clicks on your ad. As a result, though, this can be a blessing as well as a curse. Even if the consumer fails to make a purchase after clicking your advertisement, your business will still pay. Even worse, someone could inadvertently click the ad and you will still be charged. Many companies hate these odds, so they steer clear of PPC. Takes Time for Benefits In addition to the time necessary to set up a PPC ad account and create a good ad, it can also take a while before witnessing any results. On average, it can take 3-6 months before any results from PPC ads are seen. To some budding entrepreneurs, this is just too long to wait for results when paying good money. Shoppers are Savvy to Ads Ad blockers and DVR technology has shown that people don’t like getting advertised at. And even though a PPC ad will look related to what a person is searching for, customers are now too smart to be enticed by this trickery. Online searchers are looking for value, and they feel they can find this more with organic searches. This is why some research has shown 94 percent of...
Twitter Updates You Must Know For Marketing Purposes

Twitter Updates You Must Know For Marketing Purposes

Twitter reaches over 310 million monthly active users, so the marketing potential of the social media site is clear. Many company owners already take advantage of the site, but a few new changes are coming down the pipeline. Thankfully, many of these changes will actually make marketing on Twitter a far simpler process. Images Won’t Dictate Characters Twitter is known for its 140 character limit which stops individuals from posting long rants on the site. Sadly, content such as videos, GIFs and even photos have always counted towards the character count. This tremendously reduced the potential to get out a message. Luckily, this is changing. Twitter won’t count these and other forms of content towards your character limit. Links will still consume some space, but you will have much more room to get your message across. Username Changes Just like pictures, usernames have long went against a business’s character count on Twitter. Again, this won’t be the case. And that means you can Tweet to industry leaders and other businesses without using up your precious 140 characters. In addition, Twitter will allow you to tag up to 50 usernames. This means you will no longer have to guess at which users will enjoy your content. Just be sure not to frustrate others with spam. Responses Gain Reach When you start a Tweet with a username, Twitter always believed you were replying to something specifically. Sadly, replies don’t garner a ton of reach. This led many to merely insert a period before a username so Twitter wouldn’t throttle its reach. This won’t be necessary. Anyone can directly Tweet at a...
3 Strategies for Rebranding Your Small Busines

3 Strategies for Rebranding Your Small Busines

Tell a Narrative Conduct Consumer Research Before carrying out a great rebranding strategy, it is recommended to do a bit of customer research. Using analytics try and see what kind of clients you have currently and who you could bring in. Is it possible to draw in larger demographics than you have before? Maybe you already are bringing in new subsets of clients. Either way, understanding these clients will help you target your rebranding efforts towards them. Build a Brand Story People like stories, and this extends to the companies they do business with as well. Far too many budding entrepreneurs believe that simply having a superb product is enough. This is simply not the case. When making an attempt to rebrand a corporation, creating a brand story is a quick way to do so. While the Jared-Subway association is not great now, the original rebranding worked amazingly. Subway created a brand story, and their revenues went from $3 billion to $11 billion because of it. In truth, creating a brand story is sometimes all a business needs to rebrand itself. Look into Outside Help It is sometimes hard for local business owners and their team members to be objective during a rebranding. This is because they are too close to the brand, and there may be aspects they have become accustomed to that need to change. This issue can be overcome by simply hiring an expert for a consultation. This doesn’t have to be an ongoing thing. In fact, a couple of hours of a consultant’s advice can be invaluable. As is the case with most things in...