Should My Company Start Using Facebook Instant Articles?

Should My Company Start Using Facebook Instant Articles?

Should My Company Start Using Facebook Instant Articles? While this may seem like a bad idea on the surface, there are actually an assortment of benefits to using this social media tool. Additionally, you can have Facebook insert ads itself and you will still get a significant portion of the earned revenue. Instant Articles will also guarantee that the ads are not “above the fold,” and this will ensure consumers aren’t immediately hit with an ad upon clicking your content. Some company owners use ads in their articles to get additional cash flow from third parties. If this is the case, Facebook still allows the ads and will let you keep all revenue. Profit Just From Clicks This is essential because over 40% of consumers will reject a page if it takes longer than three seconds to load. Typically, the aforementioned study found typical sites take 3.66 seconds. So in actuality, this tool will keep your users engaged. Facebook Instant Articles allow users to read through your content right inside of the Facebook app. By doing this, your articles will load considerably faster than if they had to load outside of the app. In truth, studies showed that Facebook Instant Articles loaded in under 300 milliseconds. Consumers Will Remain Engaged If you are already publishing content, you likely use analytics. Fortunately, Facebook Instant Articles are appropriate with the most common analytics tools out there. Additionally, Facebook also provides their own user behavior analytics for Instant Article publishers. Improved Analytics Opportunities Local business owners often post articles and blogs on their websites to bring in traffic. By using Facebook Instant...
Why Is SEO So Essential For Local Businesses

Why Is SEO So Essential For Local Businesses

Why Is SEO So Essential For Local Businesses A company will increase its likelihood of coming up in these searches if it uses search engine optimization (SEO). As it turns out, it’s not the only reason SEO is essential for local business owners. A recent survey found that about 60% of smaller businesses have no website at all. Once you consider the remaining companies that don’t utilize sound SEO tactics, the competitive advantage that SEO can provide becomes evident. A website can help beat out 60% of other businesses, and SEO can help beat out the rest. Provides an advantage Over the Competitors Forbes actually listed SEO among the best marketing return on investments you might see. Simply achieving the top spot for a specific keyword means you will get 33% of the clicks on that keyword. Whatever you are selling, that is an enormous payoff. Whenever you undertake a marketing opportunity, you are taking a risk. The best you can wish for is a good return on investment (ROI) that makes the campaign worth it. Luckily, you can achieve this with good SEO procedures. Great Return on your investment In all likelihood, users now understand that paid links aren’t necessarily the best source for what they are looking for. That is why working on SEO to increase search ranking is a far better game plan than simply forking over money for a top spot. Paying to get seen on Facebook has its positive aspects, but when it comes to pay-per-click ads on search engines, the costs are definitely piling up. This is because 70-80% of online searchers completely...