Email Marketing Trends Small Businesses Should Learn

Email Marketing Trends Small Businesses Should Learn

Email Marketing Trends Small Businesses Should Learn Marketing is changing and so is the ability to grab your audiences attention quickly. Email Marketing is one place that you have to do a good job of grabbing attention or you just aren’t going to get it and your message may hit the trash pretty quickly. This quick post outlines a few things you need to look at and think about in your email marketing strategy. Video Built Into Email You may ponder, what is the purpose of adding video directly into emails when you can just provide links to videos? The answer rests in consumers’ attention spans. When an email recipient has to leave your message to see a video, especially on sites like YouTube, they are swamped with additional videos, ads and also other visual stimuli. Since this is distracting from the message, marketers have started to really rely more heavily on in-email videos. Larger Focus on Personalization in your Email It takes merely one non-focused email for a consumer to list your message as spam. If this occurs, all of your future announcements are going to be blocked out, even if that was not the intent. Because of this , emails are becoming more personalized. This is more than simply adding a greeting with a client’s name. With some promotion applications, you can have unique messages shipped to different segments of your list. If you separate your list by age, for instance, Millennial’s can get marketing emails dedicated to something different than those sent to retirees. Look into the many personalization tools available to see which is ideal...
Why You Need a Mailing List for your Local Business – In Depth Article

Why You Need a Mailing List for your Local Business – In Depth Article

Why You Need a Mailing List for your Local Business   Do you have an email list for your local business? If you’re like a lot of business owners, the answer is no. You might think you don’t need one, or that you simply don’t have the time to make use of it. The truth is that building an email list is easy and inexpensive, and it doesn’t have to be time-consuming if you have the right tools to manage it. Benefits of Having an Email List If you’re wondering why you need an email list, here are a few of the benefits of having one: It gives you a simple, inexpensive way to communicate with your customers. It makes it easy to segment your list and market to the people who are most likely to buy a particular product. It can help you learn more about your customers. If you send out emails about different products and one gets a lot more attention than the other, it can help you grow your business and give your customers what they want. It increases name recognition and keeps you at the forefront of your customers’ minds. It increases sales. Not only is it a good idea to have an email list, it would be a mistake not to have one. A recent study shows that customers who receive email newsletters spend 82% more when they buy from the company. (iContact) and 7 in 10 people say they made use of a coupon or discount from a marketing email in the last 7 days. (Blue Kangaroo) How to Get People to...